The magic of snow envelops Sapporo.
A fantastical experience of real and virtual Snow Miku event "Snow Miku in JR Tower 2026" to be held
~Snow Miku's magical space spreads from JR Tower~
One year after the first event in 2025, the magic of Snow Miku will descend upon Sapporo once again.
Sapporo Station Comprehensive Development Co., Ltd. will hold a new entertainment event, "Snow Miku in JR Tower 2026," in February 2026, where you can experience the world of Snow Miku using the latest technology.
Following the first event (held in February 2025), this will be the second time the event has been held, and Infinite Loop Inc. and Gugenka Inc. are participating as the "Snow Miku in JR Tower Executive Committee" and are developing experiential content using the latest technology.
This event will be linked to "SNOW MIKU 2026," a major winter event in Hokkaido, and will use cutting-edge digital technology to create a new attraction in the city of Sapporo. With a snow-like night view as a backdrop, you can spend a special and memorable time with Snow Miku, making full use of a variety of technologies such as AR and MR.
The event will take place in two locations: Sapporo's iconic JR Tower Observatory T38 (Tower Three Eight), the Sapporo Station South Exit Square, and the virtual space "Satsueki.world" (VRChat, Vket Cloud). From February 1st (Sun) to the 15th (Sun), visitors will be able to enjoy a fantastical experience that combines the real and virtual worlds, including a Snow Miku illumination show brought to life in AR and a special encounter with Snow Miku in the virtual space.
Real venue
1. A magical AR illumination show that combines light and sound
Snow Miku (Hatsune Miku) will light up the city with her singing voice and gorgeous dance performance. AR technology will create a fantastical showtime amidst the light of the illuminations. Simply hold your smartphone over the screen and enjoy the magical experience of Snow Miku singing and dancing right before your eyes.
[Location] Sapporo Station South Exit Square [Dates] February 6th (Fri), 7th (Sat), 8th (Sun), 2026
[Time] 17:00-21:45
[Tools used] Smartphone app "Holomodel" (Gugenka)
*You will need to download the app to experience this. For more information, please visit the official website of "Snow Miku in JR Tower 2026."
About Holo Model
These 3DCG digital figures are compatible with smartphone AR, Meta Quest 3/Pro, and other devices. With a lineup of over 100 titles, you can combine characters and enjoy your collection. You can make them life-size or create your favorite poses. Digital features are also plentiful! Since they can be carried around with just a smartphone, you can display the poses you created at home on the go and take your favorite characters with you on the go.
Official website:
https://xr-marketplace.com/holomodels
2. Immersive digital show and photo spot to weave memories
We have prepared a special time for you to spend with Snow Miku at JR Tower Observation Deck T38 (Tower Three Eight). You can enjoy the "Immersive Digital Show" where you can experience a life-size Hatsune Miku performance through 3D goggles, as well as a photo spot where you can take commemorative photos with Snow Miku. In addition, customers who order a Snow Miku collaboration drink at T'CAFE will receive an original coaster exclusive to the event. Why not create a heartwarming memory just for this winter?
[Location] JR Tower Observation Deck T38 (Tower Three Eight)
*A separate admission fee will be charged for admission to the observation deck.
[Event period and contents]
Immersive Digital Show
February 6th (Friday), 7th (Saturday), 8th (Sunday) 11:00-21:00, 2026
Price: 1,600 yen per session (tax included, includes bonuses)
*Advance ticket purchase online is required.
*Tickets with special perks will be on pre-sale from today until Monday, January 5th. General tickets will be on sale from the time the sales of tickets with perks ends until the day of the event.
*The specific date when general tickets will go on sale will be announced as the date approaches.
*Tickets must be purchased online in advance.
*Please note that tickets are limited in number and will be sold on a first-come, first-served basis.
*Please see the official website for details.
Special photo spot
February 1st (Friday) – February 11th (Wednesday holiday) 10:00 – 22:00 (last entry 21:30)
Limited collaboration menu
As a limited-time collaboration between Snow Miku and JR Tower Observatory T38, we will be offering drinks inspired by Snow Miku. Each drink will come with an original pick and coaster.
menu:
Northern Float Snow Miku Ver. Price (tax included): 850 yen
Period:
Sunday, February 1, 2026 – Wednesday, February 11, 2026, 10:00 – 22:00 (Last entry 21:30)
*Food last order 21:30, drink last order 21:45
venue:
T'CAFE in JR Tower Observation Deck T38 (Tower Three Eight)
*A separate admission fee will be charged for admission to the observation deck.
3. Original goods sales
In addition to Snow Miku "JR Tower Ver." merchandise featuring original illustrations by illustrator Itou, created especially for this event, official SNOW MIKU 2026 merchandise, Desktop Mate download cards (Infinite Loop), and Holo Model Cards (Gugenka) will also be on sale.
*The item images are for illustrative purposes only and may differ from the actual product. The lineup may also be subject to change.
*Information regarding merchandise sales locations, sales times, etc. will be announced separately on the official event website.
Virtual Venue
1. The virtual Snow Miku world that transcends dimensions
The virtual space "Satsuki.world" will open as a collaboration world with Snow Miku within the global virtual platform "VRChat." Enjoy a special experience in this new virtual space that combines the delicate spatial design based on the real Sapporo Station South Exit Square with the world of Snow Miku.
2. Spreading happiness: Snow Miku Patisserie Show
The theme of SNOW MIKU 2026 is "Happy Patisserie." A virtual Snow Miku show will be presented in a fantastical VR space. A special stage will begin every hour on the hour, where you can enjoy a heartwarming performance that combines Snow Miku's singing voice with gorgeous production.
[Location] VRChat (For world entry, please see the official website of "Snow Miku in JR Tower 2026")
[Period] February 1st (Sun) to February 15th (Sun), 2026
3. A special greeting that will make your wishes come true
Following on from the previous event, the official Snow Miku greeting has been realized in VRChat. Snow Miku and the rabbit Yukine are waiting for you in a special space that can only be experienced in the virtual world. In the specially prepared greeting room, you can enjoy heartwarming interactions through various reactions. You can also take commemorative photos in a space filled with the world of Snow Miku. Limited edition digital goods are included as a bonus, making the memory of this special encounter even more memorable.
[Venue] VRChat "Virtual Sapporo Station JR Tower Satsukeki.world"
[Dates] February 6th (Fri), 7th (Sat), 8th (Sun), 13th (Fri), 14th (Sat), 15th (Sun), 2026
[Time] 25 minutes per session. Start times: 19:00, 19:30, 20:00, 21:30, 22:00, 22:30
[Price] 3,000 yen (tax included)
[Bonus]
・Snow Miku digital goods can be downloaded from XMarket ・MakeAvatar versions that are directly added to your account are also available [Tickets] A limited number of tickets will be sold at XMarket at each event time.
*Advance ticket purchase online is required.
*Please note that tickets are limited in number and will be sold on a first-come, first-served basis.
For more details, please visit the official website.
Snow Miku in JR Tower 2026 Event Overview
●Event period:
Virtual venue: February 1st (Sun) – February 15th (Sun)
Real venue: Sapporo Station South Exit Square, February 6th (Fri) – 8th (Sun)
JR Tower Observation Deck T38 (Tower Three Eight) February 1st (Sun) – 11th (Wednesday, national holiday)
*Dates vary depending on the event content.
●Venue:
・Virtual venues: Satsukeki.world, VRChat
・Real venue: Sapporo Station South Exit Station Square, JR Tower Observatory T38 (Tower Three Eight)
Organizer: Sapporo Station Comprehensive Development Co., Ltd. Production cooperation: Infinite Loop Co., Ltd., Gugenka Co., Ltd.
Cooperation: Crypton Future Media, Inc., VRChat
Official website: https://yukimiku-jrtwr.com
Contact Snow Miku in JR Tower Executive Committee
・Email pr@infiniteloop.co.jp
・Telephone: 050-3033-3622 Person in charge: Kasuga Reception hours: 10:00-18:00
*Excluding weekends, national holidays, and the New Year holidays (December 27th to January 4th) *All images published in this press release are for illustrative purposes only and may differ from the actual product.
*Please note that the period and content may be subject to change or cancellation due to various circumstances.
About VRChat
"VRChat" is a social VR app that allows users to log in to a virtual space as avatars and communicate with multiple people. Participating in this event with a head-mounted display such as Meta Quest will enable a highly immersive experience. By diving into the virtual space, you can move freely around the world and enjoy shows and greetings right before your eyes.
What is an Infinite Loop?
We are a systems development company based in Sapporo, Hokkaido, and Sendai, Miyagi Prefecture. We develop games, smartphone apps, VR/AR/MR, web systems, social games, and more. Founded in Sapporo, Hokkaido, in 2007, we work nationwide, with a focus on Tokyo. Our company motto is "Leading the Leading Edge," and we use the power of ideas to create cutting-edge technology that no one else can match. We are also committed to developing engineering talent, and aim to cultivate the next generation of engineers in the fields of information technology and programming by providing specialized skills training and supporting the growth of young engineers.
President and CEO: Masahiro Ono
URL: https://infiniteloop.co.jp/
What is Gugenka?
Gugenka is an XR creative studio that promotes Japanese IP to the world through XR technology. Their digital product e-commerce site, "XMarket," offers "HoloModel," an official digital figure of Japanese anime, as well as "MakeAvatar," a service that allows users to create avatars for use in various metaverses, such as VRChat, using just their smartphone.
Company name: Gugenka Inc.
Head office address: 4F Dekijima Daiichi Building, 1-10-7 Minami Dekijima, Chuo-ku, Niigata City, Niigata Prefecture
Established: April 2005 CEO: Masafumi Mikami
URL: https://gugenka.jp/
[What is Snow Miku?]
"SNOW MIKU" is a character that supports Hokkaido. It was born when a pure white snow sculpture of "Hatsune Miku" was created at the "Sapporo Snow Festival" in 2010. Since then, the "SNOW MIKU" festival, starring "SNOW MIKU," has been held every year in Hokkaido. The costume design that "SNOW MIKU" will wear at the "SNOW MIKU" festival is widely accepted online based on a theme each year. Currently, she serves as an ambassador for various initiatives to promote Hokkaido, and is expanding her support in many areas, including collaborating with companies and characters.
SNOW MIKU 2026
This is a festival where "Snow Miku (Hatsune Miku)" supports Hokkaido. The "SNOW MIKU" festival has been held in Hokkaido every year since 2010, as Crypton Future Media, Inc., which planned and developed "Hatsune Miku," is located in Sapporo, Hokkaido. This year, which marks the 16th year of the event, will also feature a variety of events that will allow you to enjoy Hokkaido.
Related link: https://snowmiku.com/2026/
▶Infinite Loop Co., Ltd.Press Release