“Shippo Malatang” has arrived in Hokkaido for the first time! The addictive Malatang with a medicinal aroma will open its first store in Susukino, Sapporo on Friday, October 31st, with three stores planned to open in the city. All items will be half price during the opening campaign!

Dining Innovation Inc. (Head office: Shibuya-ku, Tokyo; Representative: Hidetake Matsumiya) will open its first Hokkaido store, "Chipao Malatang COCONO SUSUKINO Store," on Friday, October 31, 2025. As part of the opening campaign, all items will be offered at half price on Friday, October 31.

Shippo Malatang is a medicinal soup specialty restaurant that opened in Shibuya, Tokyo in 2007. Based on the concept of "beauty and health, and food is medicine," the restaurant offers bowls that combine deliciousness and health. Customers can freely customize the spiciness and ingredients to enjoy a taste that is just their own. Starting with the COCONO SUSUKINO store, the restaurant plans to open two more stores in Sapporo by the end of the year, bringing the total to three stores. Enjoy Malatang, which warms both body and soul, in Hokkaido.

◾️ Malatang specialty store founded in 2007

Shippo Malatang was founded in Shibuya, Tokyo in 2007 and is one of the first restaurants in Japan to spread the appeal of malatang. The founder first encountered malatang in Singapore and continued his research by eating at over 200 restaurants in China. Based on the authentic flavor, Shippo Malatang maximizes the original appeal of malatang, creating a unique, refined, pure flavor.

◾️ A secret medicinal soup that will have you hooked once you try it

The soup is made by slowly simmering chicken and beef and is blended with over 30 types of medicinal spices, including white fermented soybeans, cinnamon, Sichuan pepper, and monk fruit. The soup is prepared fresh in-store every day and is characterized by its deep flavor and aroma. Furthermore, the glass noodles made from sweet potatoes from Kagoshima and potatoes from Hokkaido are a perfect match for the soup. Even first-timers will find it addictively delicious. Furthermore, the noodles and ingredients are boiled in a special soup, rather than in hot water, allowing the flavor of the soup to soak in thoroughly, resulting in an exceptional taste.

◾️ Enjoy your own healthy and unique malatang

With over 50 toppings, five types of noodles, six types of soup, and a spiciness level that can be adjusted from 0 to 10, endless variations are possible. It's packed with vegetables and mushrooms, dietary fiber, medicinal spices that have a detoxifying effect, and ingredients that support beautiful skin and fat burning. The restaurant has a relaxed atmosphere that's perfect for solo travelers, allowing you to enjoy your own malatang to your heart's content.

Store name: "Shippo Malatang COCONO SUSUKINO"

■Opening date: October 31, 2025 (Friday)

■ Business hours: 11:00-24:00 *On opening days, the store will close once ingredients run out.

Address: COCONO SUSUKINO 4F, 4-1-1 Minami 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido

■Access: Directly connected from Exit 5 of Susukino Station on the Sapporo Municipal Subway Namboku Line

: 1 minute walk from Sapporo City Tram "Susukino" Station

■ Number of seats: 16 seats

Period: Friday, October 31, 2025

Contents: All food and drinks are half price

*We will close once all ingredients have run out.

1. The base is a special soup + glass noodles (both the soup and noodles can be changed)
Malatang (soup + glass noodles) 620 yen
+ Topping 1g 3.1 yen

② Choose your favorite toppings from over 50 options .<br /> Choose your favorite toppings from the vegetables and ingredients lined up in the refrigerated case inside the store, put them in a bowl and hand it to the staff. (No matter what you choose, 1g costs 3.1 yen)

Additional toppings (+150 yen)

・Pork, beef, lamb, shrimp, squid, clams, coriander, mekabu, mozzarella cheese, etc.

③ Choose your level of spiciness <br />The spiciness of the soup is based on levels 0 to 3. You can choose up to level 10 if you like!

▼It tastes even better with the spices on the table.

Garlic…increases flavor and richness. Sichuan pepper…adds a tingling, stimulating accent. Black vinegar…relieves the spiciness and makes it refreshing. Ginger…the refreshing aroma and spiciness are addictive.

【Tokyo】

Shibuya store, Ebisu store, Sasazuka store, Shinjuku South store, Ikebukuro East Exit store, Iidabashi store, Akasaka store, Hamamatsucho store, Azabu-Juban store, Tamachi store, Gakugei University store, Nakameguro store, Aomono Yokocho

Store, Gotanda store, Yoga store, Sangenjaya Sakae Street store, Shimokitazawa store, Seijo Gakuenmae store, Nakano store, Nishi-Ogikubo store, Kichijoji North Exit store, Mitaka store, Machida East Exit store, Nishi-Kasai store

[Kanagawa Prefecture] Yokohama Porta store, Kannai store, Fujisawa store, Ofuna store, Mizonokuchi store

[Saitama Prefecture] Omiya East Exit Store, Urawa West Exit Store, Shiki Store

[Chiba Prefecture] Kashiwa store

[Miyagi Prefecture] Sendai Aobadori Ichibancho Store

[Osaka Prefecture] NAMBA Nannan store, Kyobashi Coms Garden store, Umeda EST store

[Niigata Prefecture] Niigata store

[Fukuoka Prefecture] Tenjin Nishidori Store

*40 stores (as of the end of September 2025)