Ground Y+S’YTE directly managed store to open in Hokkaido area for the first time. Opens on April 5th (Sat) at Sapporo PARCO 1F

To celebrate the opening, Ground Y Sapporo PARCO will be releasing limited edition shirts

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Ground Y is a genderless brand that proposes new possibilities for fashion through the lens of Yohji Yamamoto, while S'YTE is a brand that offers a collection based on the theme of "anti-mode," inheriting the cutting and silhouettes characteristic of Yohji Yamamoto.

The first Ground Y + S'YTE combined shop in the Hokkaido area will open on the 1st floor of Sapporo PARCO on Saturday, April 5th. Ground Y, which will be the sixth store in Japan following GINZA SIX, Laforet Harajuku, Shibuya PARCO, Shinsaibashi PARCO, and Nagoya PARCO, and S'YTE, which opened in Shibuya PARCO in March this year as its first brick-and-mortar store in the world, will all be located together, creating a space that evokes a new aesthetic.

The store design is based on the concept of a bathroom and features a sophisticated tiled space. The white-based square tile interior creates a feeling of cleanliness and spaciousness, highlighting the minimalist and modern worldview. The silver fixtures and hanging displays express inorganic beauty, and the layout that makes use of white space highlights the products like works of art, creating visual space. Furthermore, the floating display in the center space and the "Ground Y + S'YTE" logo create a special feeling, creating a space where you can experience the brand's philosophy and a one-of-a-kind shopping experience.

▼Ground Y+S'YTE Sapporo PARCO store information

Address: Sapporo PARCO 1F, 3-3 Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido

Phone number: 011-215-0678

Business hours: 10:00-20:00

For details, please check the Sapporo PARCO website : https://sapporo.parco.jp/

Opening date and time: April 5th (Saturday) 10:00 AM

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Both Ground Y and S'YTE will have a lineup centered around the Spring/Summer 2025 collection.

Ground Y presents its 2025 Spring/Summer collection, centered on pattern making and bold fabric use. A variety of textures, including unique patchwork, vibrant floral patterns, stitched denim, jersey and zipper arrangements, intersect to create a sophisticated style that balances functionality and design. The collection is appealing, as it skillfully combines different elements to express a unique aesthetic and originality.

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S'YTE's 2025 Spring/Summer collection combines light materials with classic patterns, perfect for spring and summer. The light silk, linen, and rayon materials not only create beautiful drapes, but also combine with product processing, pigment printing, and washer processing techniques to create garments that will change over the years to have a unique texture and become familiar to the wearer.

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Ground Y+S'YTE Sapporo PARCO will be offering limited edition items and various benefits to commemorate the opening, so please come and experience their appeal in store.

[Ground Y+S'YTE Sapporo PARCO Opening Commemoration]

Limited item: Ground Y Sapporo PARCO LIMITED EDITION

-Limited edition shirts embroidered with Chinese flower motifs unveiled in the Ground Y 2025 Spring/Summer Collection will be released-

55,000 yen each (tax included) Color: White/Black Size: Free size

The shirt features a vibrant Chinese floral embroidery on the right chest and a bold cut on the left hem, and its asymmetrical design creates a gorgeous and elegant look. Available in two colors, white and black, it is a free size that gives a relaxed feel, and the 100% cotton material makes it suitable for a wide range of occasions.

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Benefits (1) Customers who purchase Ground Y products worth 33,000 yen or more (tax included) at Sapporo PARCO will receive an original 2-way bag commemorating the opening of Sapporo PARCO on a first-come, first-served basis.

*Limited to one per person

*Please note that this offer is limited and will end as soon as stock runs out.

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Bonus (2) Customers who add the Ground Y official LINE account at Sapporo PARCO will receive a special original sticker on a first-come, first-served basis.

①Add the official LINE account.

② Customers who show the relevant screen to staff at the Sapporo PARCO store will receive a special original sticker on a first-come, first-served basis.

*Limited to one per person.

*Please note that due to limited quantities, this offer will end as soon as stock runs out.

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Benefit (3) Customers who purchase S'YTE products for 33,000 yen or more (tax included) at Sapporo PARCO will receive an original ring watch on a first-come, first-served basis.

*Limited to one per person.

*Please note that due to limited quantities, this offer will end as soon as stock runs out.