~An inspiring winter story created by technology~
Infinite Loop Inc. (headquarters: Sapporo, Hokkaido) and Gugenka Inc. will hold "Snow Miku in JR Tower," a new entertainment event in February 2025, where visitors can experience the world of Snow Miku using the latest technology.
This event will be linked to the large-scale winter event "SNOW MIKU 2025" in Hokkaido, and will create a new attraction in the city of Sapporo through advanced digital technology. With the snow-like night view as a backdrop, you can spend a special and memorable time with Snow Miku using a variety of technologies such as AR, MR, and VR.
With the support of Sapporo Station Development Co., Ltd., the event will take place in two locations: the JR Tower Observatory T38, a symbol of Sapporo, the Sapporo Station South Exit Square, and the virtual space "Satsueki.world" (VRChat, Vket Cloud). From February 1st (Sat) to 14th (Fri), you can enjoy a fantastical experience that combines the real and virtual worlds, including a Snow Miku illumination show that comes to life in AR and a special encounter with Snow Miku in a virtual space.
This event will be hosted by Infinite Loop Inc. and Gugenka Inc., the production team behind "MIKU LAND," an XR project that connects the real and virtual worlds and is the official home of virtual singer Hatsune Miku.
Development of real venues
1. A magical AR illumination show with light and sound
Snow Miku (Hatsune Miku) lights up the city with her singing voice and gorgeous dance performance. Amidst the illumination light, we bring you a fantastic showtime spun by AR technology. Just hold your smartphone over the screen and enjoy the magical experience of Snow Miku singing and dancing right before your eyes.
[Location] Sapporo Station South Exit Square
[Dates] February 7th (Fri), 8th (Sat), 9th (Sun) 2025
[Time] 17:00-22:00
[Tools used] Smartphone app "Holomodel" (Gugenka)
*You will need to download the app to experience this. For details, please see the official website of " Snow Miku in JR Tower ."
[About the Holo Model]
It is a 3DCG digital figure that is compatible with cross-devices such as smartphone AR and Meta Quest 3/Pro. With a lineup of over 100 titles, you can enjoy collecting by combining characters. Make them life-size or put them in your favorite pose. It also has a wide range of functions that are unique to digital! Since it can be carried around with just a smartphone, you can display the poses you created at home when you go out and go out with your favorite characters.
Official website ▶︎ https://xr-marketplace.com/holomodels
2. Photo spots and MR experiences to weave memories
We have prepared a special time for you to spend with Snow Miku at JR Tower Observatory T38. You can enjoy the "Immersive Digital Show", a fantastical space created using the MR function of the "Holo Model", and a photo spot where you can take commemorative photos with Snow Miku. In addition, customers who order drinks at T'CAFE will receive an original coaster exclusive to the event. Why not create a heartwarming memory just for this winter?
[Location] JR Tower Observation Deck T38 (JR Tower 38F)
[Event period and contents]
・Immersive Digital Show: February 7th (Fri), 8th (Sat), 9th (Sun) 2025 11:00-17:00
Cost: 1,000 yen per session (tax included, includes badge)
・Special photo spot: February 1st (Saturday) to 11th (Tuesday, national holiday), 2025, 10:00 to 22:00 (last entrance 21:30)
・Customers who order drinks at the attached cafe "T'CAFE" will receive an original coaster: February 1st (Saturday) to 11th (Tuesday, national holiday), 2025 (limited quantity, while supplies last)
*A separate admission fee will be charged for admission to the observation deck.
*Observation deck hours: 10:00-22:00 (last admission 21:30)
*T'CAFE business hours: 10:00-22:00 (last orders for food 21:30, last orders for drinks 21:45)
Virtual venue development
1. The virtual Snow Miku world that transcends dimensions
The virtual space "Satsuki.world" will open as a collaboration world with Snow Miku within the global virtual platform "VRChat." Enjoy a special experience in this new virtual space that combines the delicate spatial design based on the real Sapporo Station South Exit Square with the world of Snow Miku.
2. The Snow Miku Crystal Snow Show – a fantastical spectacle
We will be presenting a Snow Miku virtual show in a fantastical space colored by the world of SNOW MIKU 2025. On the special stage starting every hour, you can enjoy a heartwarming performance that combines Snow Miku's singing voice with gorgeous production.
[Location] VRChat (For world entry, please see the official website of " Snow Miku in JR Tower ")
[Period] Saturday, February 1, 2025 to Friday, February 14, 2025
3. A special greeting that will make your dreams come true
This is the first official Snow Miku greeting in VRChat. Snow Miku and Rabbit Yukine are waiting for you in a special virtual space. In the special greeting room, you can enjoy heartwarming conversations and various reactions. You can also take commemorative photos in a space filled with the world of the game. With limited digital goods as a bonus, make the memory of this special encounter even more special.
[Location] VRChat (Ticket purchasers will be informed about world entry)
[Dates] February 1st (Sat), 2nd (Sun), 8th (Sat), 9th (Sun), 10th (Mon), 11th (Tues, holiday) 2025
[Time] 25 minutes each
Saturday and Sunday start times: 18:00, 18:30, 19:00, 20:30, 21:00, 21:30
Monday-Tuesday start times: 18:30, 19:00, 20:30, 21:00
[Price] 2,500 yen (tax included)
[Bonus]
・Snow Miku digital goods available for download on XMarket
-MakeAvatar version is also available, which is added directly to your account
[Tickets] A limited number of tickets will be sold at XMarket at each event time.
[Snow Miku in JR Tower Event Summary]
・Event period
・Virtual venue: February 1st (Sat) to 14th (Fri)
・Real venue: Sapporo Station South Exit Square, February 7th (Fri) to 9th (Sun)
JR Tower Observation Deck T38 February 1st (Saturday) – 11th (Tuesday, public holiday)
*Dates vary depending on the event.
・Venue ・Virtual venue Satsukeki.world, VRChat
・Real venue: Sapporo Station South Exit Plaza, JR Tower Observatory T38
Organizers: Infinite Loop Inc., Gugenka Inc.
Sponsors: Sapporo Station Comprehensive Development Co., Ltd., And S.T. Co., Ltd.
Cooperation: Crypton Future Media, Inc., VRChat
・Official website : https://yukimiku-jrtwr.com
For inquiries, please contact Snow Miku in JR Tower Executive Committee. Email: pr@infiniteloop.co.jp
・Telephone: 050-3033-3622 Person in charge: Kasuga Reception hours: 10:00-18:00 *Excluding weekends, national holidays, and the New Year holidays (12/28-1/5)
[About VRChat]
"VRChat" is a social VR app that allows users to log in to a virtual space as avatars and communicate with multiple people. By participating in this event with a head-mounted display such as Meta Quest, you can experience a high level of immersion. By diving into the virtual space, you can move freely around the world and enjoy shows and greetings right in front of you.
[What is Infinite Loop?]
We are a system development company based in Sapporo, Hokkaido and Sendai, Miyagi Prefecture. We develop games, smartphone apps, VR/AR/MR, web systems, social games, and more. Founded in Sapporo, Hokkaido in 2007, we work nationwide, with a focus on Tokyo. Our company motto is "Leading the cutting edge" and we use the power of ideas to create cutting-edge technology that is unmatched by others. We are also committed to developing engineer talent, and in the fields of information technology and programming, we aim to develop the next generation of engineer talent by providing specialized skill training and supporting the growth of young engineers.
【Official page】 https://infiniteloop.co.jp/
President and CEO: Masahiro Ono
[What is Gugenka?]
Gugenka is an XR creative studio that promotes Japanese IP to the world through XR technology. On the digital product e-commerce site "XMarket," you can purchase "HoloModel," an official digital figure of Japanese anime, and "MakeAvatar," a service that allows you to create avatars for use in various metaverses such as VRChat using only your smartphone.
Company name: Gugenka Inc.
Representative Director and CEO Masafumi Mikami
Director, CTO & Overseas Head: Kiral Poon
URL: https://gugenka.jp/
[What is Snow Miku?]
A character created by Crypton Future Media, Inc. to support Hokkaido. It was born when a pure white snow sculpture of Hatsune Miku ( https://piapro.net/ ) was made at the Sapporo Snow Festival in 2010. Currently, she serves as an ambassador for various initiatives to enliven Hokkaido, and is expanding her support in many areas, including collaborating with companies and characters. In addition, the festival "SNOW MIKU," in which Snow Miku plays the main role, is held every year in Hokkaido, and the costume design for Snow Miku to wear at the festival is publicly solicited every year according to a theme. The costume theme for 2025 is "Sparkling Snow Material." She will also be working as a Sapporo Tourism Ambassador from September 2024.
[SNOW MIKU 2025]
This is a festival where "Snow Miku (Hatsune Miku)" supports Hokkaido. The "SNOW MIKU" festival has been held in Hokkaido every year since 2010, as Crypton Future Media, Inc., which planned and developed "Hatsune Miku," is located in Sapporo, Hokkaido. This year, which will be the 16th year of the event, will also feature various events that will allow you to enjoy Hokkaido.