Pre-sale of new products for Spring 2025 & giveaway of exclusive pop-up novelty items
Anui, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), which has the mission of "Play fashion!" and aims to be a "good community co-creation company, " will open a limited-time pop-up store at Sapporo Stellar Place from Friday, January 10, 2025 to Sunday, January 26, 2025.
Anui is a gender-free brand with the themes of "Make fashion more free" and "Make fashion more personal." Since the brand was launched in September 2023, it has developed sizes based on three sizes: G, R, and M, so that people can freely express their individuality without being bound by conventions. For the spring 2025 season, the brand is developing products with the theme of Gentle Retro. This pop-up store, which will be the brand's first in Hokkaido, will not only sell spring items in advance, but will also distribute pop-up exclusive novelties.
■ Pop-up store overview
■About the opening commemorative event
1. Limited edition novelty gifts
Customers who purchase one or more Anui products will receive a pop-up exclusive novelty gift on a first-come, first-served basis.
We have acrylic key charms featuring "Yankee Rabbit," a popular original character that has been around since the brand first opened, as well as a compact mirror featuring "GRM Bear," another original character.
To receive a novelty gift, spin a roulette wheel in-store and win one of the gifts (while stocks last).
In addition, for customers who purchase over 20,000 yen (tax included),
We will be giving away limited edition knitwear featuring "Yankee Rabbit" and the brand logo (while supplies last).
2. Sales of Sapporo Stellar Place limited edition items
The brand's popular "Twin GRM Bear Knit" and "Reversible Boa Blouson"
Sapporo Stellar Place Pop-up Store limited colors will be on sale (while stocks last).
3. Pre-sale of pop-up items
New spring items that are currently being accepted for pre-order at various online stores will be available for pre-sale exclusively at the pop-up store.
Please see the special page for details.
About Anui
With the concepts of "More freedom in fashion" and "More personal fashion", this brand is aimed at people who want to enjoy fashion with a genderless sensibility, and allows them to "freely choose their own style" without being bound by conventions. With its strength in gender-neutral designs, it offers a mode casual style that is special yet easy to wear.
<Official Web Store and ST> https://www.dot-st.com/
＜Official brand site＞ https://www.dot-st.com/pageboy/?dispNo=001049
<Instagram> https://www.instagram.com/anui__official_/
■About Adastria Co., Ltd.
Adastria Co., Ltd. (CEO: Osamu Kimura) is a casual fashion specialty store chain that operates approximately 1,500 stores in Japan and overseas with over 30 brands in the group, including "GLOBAL WORK," "Nico and," and "LOWRYS FARM." Celebrating its 70th anniversary in 2023, the company aims to become a "good community co-creation company" that creates new value by creating an open community where people and information flow, with the mission of "Play fashion!" to make everyone's lives exciting through fashion.
<Headquarters location> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510