[Japan’s first] North Sea shrimp pickled in Shaoxing sake “Horoyoi Shima Emi” is now on sale! Started handling at Hokkaido shops in Kanto and Sapporo from April

"Drunken Shrimp" Commercialization ✕ Rare North Sea shrimp ✕ Rare combination. A rare way to enjoy rare ingredients.

Cosmos Co., Ltd. has developed and released a luxurious product made by marinating "North Sea shrimp" from the Nemuro Strait in a special sauce for a week, pickled North Sea shrimp in Shaoxing sake (product name: "Horoyoi Shima Emi"). rice field.
The commercialization of "drunk shrimp", which can only be tasted at a limited number of Chinese restaurants, is a very rare example.
Up until now, it was common to boil and eat North Sea shrimp, but with the desire to let more people know about the charm of this shrimp and to liven up Shibetsu Town, we are proposing a new way to eat it. I'm here.
North Sea shrimp continues to protect resource management type fishery using traditional Utase boat fishing.
We aim to contribute to the succession of marine resources, fisheries, and traditional techniques, as well as food sustainability.

Tipsy Striped Emi

[About the product]
Commonly known as "drunk shrimp".
A limited amount of live “Hokkai shimaebi” fish caught in the Nemuro Strait during the summer and winter fishing seasons, with a strong flavor, is combined with mild and sweet Shaoxing sake and Rausu kelp stock soy sauce to make a special product. It is a luxurious dish that has been marinated in the sauce for a week. For Shaoxing wine, we use “Furuyue Ryuzan”, which is characterized by its taste and aroma. Furukoshi Ryuzan is a traditional Chinese brewed liquor that has entertained various dignitaries, including the Emperor and Empress and heads of state of various countries. Please enjoy it to the last drop, not only as a snack with alcohol, but also as a side dish with rice or as a soup stock for miso soup.

[Product name] Horoboi Shima Emi North Sea shrimp pickled in Shaoxing wine [Contents] Solid amount per piece 160g / total content 310g
[Ingredients] Hokkai Shimaebi (produced in Hokkaido), Shaoxing wine, soy sauce, sugar, mirin, kelp, (partly contains shrimp, wheat, and soybeans)
[Preservation method] Refrigeration required (-18°C or less)
[Price] 1 piece ¥ 3,996 tax included / 3 piece set ¥ 11,988 tax included [Online store] https://www.shimaemi.com

1 piece



3 piece set

[Delicious way to eat]
1. Thaw from the freezer into the refrigerator. After thawing, please enjoy as soon as possible.
2. First, peel off the head and try sipping the miso. It takes a little courage, but the rich flavor is irresistible.
3. Remove the legs from the belly, the shell from the back, and the tail.
4. Now it's time for the main fun. It's a waste to eat it in one bite, so please enjoy it slowly.

[Recommended arrangement]_
Perfect to accompany rice or sake. In addition, the remaining shells that you have eaten can be used for miso soup stock, and the special sauce can be used for simmered stock. Twice or three times, you can enjoy Hokkaido Shimaebi shrimp to your heart's content.

[About resource management fisheries]
Resource management fishery refers to a fishery management method for sustainable use of fishery resources. Specifically, in order to prevent the decline of resources due to overfishing, catch limits, fishing season restrictions, and the use of appropriate fishing gear will be implemented. In addition, the development of waste treatment and processing technology is also an important factor in order to use the fished resources efficiently and effectively. Resource management fisheries are an important initiative that contributes to the sustainable use of fishery resources and leads to the sustainable development of ecosystems and fishery stakeholders. Cosmos Co., Ltd. contributes to food sustainability by sustainably harvesting and processing rare North Sea shrimp.

Traditional Utase boat fishing

[About Shibetsu Town]

Shibetsu Town, located in the east of Hokkaido, overlooks the Shiretoko Peninsula, a World Heritage Site, to the west, and Japan's largest sand spit, Notsuke Peninsula, which is a registered wetland under the Ramsar Convention, to the east. It is also a member of the Association of the Most Beautiful Villages in Japan. The North Sea shrimp fishery protects marine resources by continuing a "resource management fishery" that determines the catch amount and fishing season every year after careful resource surveys. In Notsuke Bay, the traditional Utase net fishing that has continued since the Meiji period is still practiced. This is a trawling fishing using a sailing boat called Utase-bune, so as not to damage the eelgrass (seaweed) that is the habitat of the striped shrimp. Be sure to visit Shibetsu Town to enjoy not only Hokkaido Shimaebi, but also salmon and scallops, as well as the great nature of Hokkaido.
*This product uses striped shrimp caught in the Nemuro Strait.

Abundant nature of Shibetsu
deer walking well

Handling store
The following stores are scheduled to start handling from April.
■ Hokkaido Dosanko Plaza Sapporo, Yurakucho
■ Hokkaido Foodist Yaesu Branch

■ Hokkaido Umaimonokan Seven Park Ario Kashiwa store, Yokohama Bay Quarter store, Aeon Mall Kisarazu store

Also on sale at hometown tax payment Click here for Rakuten hometown tax payment
https://search.rakuten.co.jp/search/mall/%E7%B8%9E%E6%81%B5%E7%BE%8E/
■ Click here for Satofuru
https://www.satofull.jp/products/list.php?q=%E7%B8%9E%E6%81%B5%E7%BE%8E&cnt=60&p=1
■ Click here for JRE MALL Furusato Nozei
https://www.jreastmall.com/shop/g/gF225-1325817/
■ Click here for Furusato Choice
https://www.furusato-tax.jp/product/detail/01693/5517724
■ Click here for Furunavi
https://furunavi.jp/product_detail.aspx?pid=659753
■ Click here for Saison's hometown tax
https://furusato.saisoncard.co.jp/products/detail.php?product_id=298488

Emi Shima

About the distributor <br /> Selling company: Cosmos Co., Ltd. We want more people to know the charm of Shibetsu-cho, the North Sea shrimp. With that in mind, we are making this product through trial and error. Please send your opinions, impressions, and handling to the following.
96-5 Kawakita, Shibetsu-cho, Shibetsu-gun, Hokkaido
TEL: 0153-85-2222
Fax: 0153-85-2246
Email: info@shimaemi.com