To commemorate the operation, a departure ceremony will be held at the temporary stop of the streetcar Susukino.
Yuraku Confectionery Co., Ltd., in collaboration with the Sapporo Transportation Service Promotion Corporation, which operates trams, will hold a departure ceremony on April 5 (Tuesday) to commemorate the operation of the Sapporo tram "White Black Thunder". We went to the temporary stop of the tram Susukino.
The White Black Thunder series was launched as a souvenir from Hokkaido in 2011, and has grown into a new standard souvenir from Hokkaido 10 years after its release, with cumulative sales exceeding 100 million units in 2017. Nowadays, it is available in various sizes, and small pouches and big share packs that are convenient for spreading are also on sale, and are popular as souvenirs that are easy to distribute.
However, while "White Black Thunder" is popular with customers as a souvenir from Hokkaido, it is not well known to Sapporo citizens that it is manufactured at a factory in Sapporo, Hokkaido. In response to this situation, the road surface has been popular with Sapporo citizens for many years because we want local Sapporo citizens to enjoy the "white black thunder" that is popular as a souvenir for traveling. We will carry out wrapping of the train.
At the departure ceremony, in addition to the unveiling of the wrapping train, Toru Fujii, President of Sapporo Transportation Service Promotion Corporation, and Kawai, President of Yuraku Confectionery Co., Ltd., took the stage to cut the tape.
Going forward, we will continue to grow as a sweet that is loved by everyone in Hokkaido through the operation of trams that are full of the world view of "White Black Thunder".
・ Period: April 5, 2022 (Tuesday) -March 31, 2023 (Friday)
・ Name: "White Black Thunder"
・ Operating section: Nishi 4-chome, Tanukikoji, Susukino, Higashi Honganji-mae, Yamanaku 9-jo, Nakajima Koen-dori, Gyokeidori, Shizushu Gakuen-mae, Yamanashi 19-jo, Horonan Elementary School, Higashi-Tonda-dori, Ishiyama-dori, In front of Chuo Library, in front of train office, ropeway entrance, West Line 16, West Line 14, West Line 11, West Line 9 Asahiyama Koen-dori / West Line 6, West 15-chome, Chuo Ward Office, West 8 It runs in a loop on Chome.
・ Vehicles used for wrapping vehicles: 1 tram
・ Schedule: April 5, 2022 (Tuesday) 11: 00-11: 50 ・ Venue: Temporary stop for Sapporo tram thin ・ Contents: Ribbon-cutting ceremony, in-car preview
Announcing the world-view tram of the Hokkaido souvenir "White Black Thunder", which celebrated its 10th anniversary!
In addition to the petite information of "White Black Thunder", there are plenty of fun devices such as "Giant White Black Thunder"!
At the departure ceremony, we unveiled a tram with wrapping that expresses the world view of the Hokkaido souvenir "White Black Thunder", which celebrated its 10th anniversary. Not only the wrapping of the car body, but also the interior of the car such as straps and windows expresses and decorates the world view of white black thunder. In addition to posters with recipes and petite information on how to make "White Black Thunder", we also have a mechanism that makes it look like a huge white Black Thunder is hanging from the ceiling so that passengers can enjoy it even more. increase.
Toru Fujii, President of Sapporo Transportation Service Promotion Corporation and Kawai, President of Yuraku Confectionery Co., Ltd., cut the ribbon-cutting ceremony and commented on their enthusiasm for vehicle operation.
Toru Fujii, President of Sapporo Transportation Service Promotion Corporation, which operates trams, and Kawai, President of Yuraku Confectionery Co., Ltd., took the stage and cut the tape. President Fujii said, "Not only does it have an impact on the exterior, but the company is also full of the charm of white black thunder. I hope that many Sapporo citizens and tourists will enjoy it as it operates in the future." And comment. Kawai, President and CEO of Yuraku Confectionery Co., Ltd., said, "We have continued to sell white black thunder because we want to be a souvenir that represents Hokkaido. It is not yet recognized that it is made in Sapporo Atsushi. I want you to feel closer to me by running and enjoy the white black thunder more, "he said with enthusiasm for the train operation.
Limited to 2 days! A limited number of novelties will be presented to visitors!
Seeing the "White Black Thunder", some people said "I'm happy! Let's take a picture!"
To commemorate the operation of the White Black Thunder, we will hand out a limited number of original design novelties to customers who board on April 5th (Tuesday) and April 6th (Wednesday). We are preparing a commemorative novelty containing two bags of White Black Thunder in a box designed by the White Black Thunder.
Customers who saw the "White Black Thunder" were also seen taking pictures in commemoration, saying "I'm happy! Let's take a picture!".