Hokkaido's largest fashion event, "Satsukore 2026SS," will be held on Sunday, May 17th, 2026!
A luxurious lineup of performers has been confirmed, including Sakura, Nagahama Hirona, Kisora, and MINAMI, who are all hugely popular with Generation Z!
"SAPPORO COLLECTION 2026 SPRING/SUMMER" will be held at the Sapporo Convention Center and tickets are on sale now!
Sapporo Collection 2026 Spring/Summer (abbreviated as Satsukore 2026SS), Hokkaido's largest fashion event, has been held since 2007 and will be held at the Sapporo Convention Center in Shiroishi Ward, Sapporo, on Sunday, May 17, 2026. Advance ticket sales began today at 1:00 PM, and the first lineup of performers has been announced.
Six guest models will appear: Osaki, Sakura, Nagahama Hirona, Nozomi, Mikuma Ruuru, and MINAMI , and two special guests, Gennosuke and Rinka .
Other performers will be announced in due course, so please look forward to further updates.
Official website: https://sapporo-collection.jp/
■This time's theme is "STARLIGHT"
"SAPPORO COLLECTION" (abbreviated as "Satsukore") is a fashion and culture event that has been held for the 24th time since its first event in 2007. It has been held annually with the aim of revitalizing the Sapporo market, mainly featuring local staff involved in the apparel and beauty industries in Sapporo, Hokkaido.
The 23rd event (held in November 2025) featured a spectacular lineup of over 120 performers, delivering a four-and-a-half-hour performance that thrilled the 3,470 people who gathered at the venue from all over the country, as well as the many viewers who watched online. The super-fast advance ticket sales for "SatsuColle 2026SS" were held immediately after the event, and the premium seats sold out quickly, demonstrating the high level of anticipation and interest in this event.
The theme of this year's "SAPPORO COLLECTION 2026 SPRING/SUMMER" is "STARLIGHT," which will be shared with "OKINAWA COLLECTION 2026" (abbreviated as "OKICOLLE 2026"), which will be held at Okinawa Suntory Arena on Saturday, June 20, 2026.
Sapporo's ideal of being "a city where diverse personalities coexist and create new value" and Okinawa's "power to intersect cultures and pave the way for the next generation" are two of the defining characteristics of the region. The aspirations of each region do not simply stand side by side, but resonate with each other, becoming a light that illuminates a new future. When different values come together, new creations are born. That is why we want to give shape to that possibility through fashion. With this aspiration in mind, we depict the moment when diverse brilliance comes together and spreads into the future.
Together with the hottest models and artists of today, as well as local Hokkaido models and influencers, Satsukore will deliver the power, energy and charm of fashion and culture from Sapporo, the land of the north, to the rest of Japan and even the world.
The key visuals for this event were created by the popular illustrator kakimaku , who draws life-size girls with a delicate touch. Please also take a look at the beautiful visuals that contrast between Sapporo and Okinawa.
"OKINAWA COLLECTION 2026" official website: https://okinawa-collection.jp/
◼Illustrator: kakimaku
These digitally drawn girls have a slightly alluring quality, as if they have been captured in a moment of heart-stopping gestures and expressions.
Instagram: https://www.instagram.com/vvk.kmkvv/
X: https://x.com/vvkakimakuvv
■We've announced six gorgeous guest models who will grace the stage!
The six guest models confirmed to appear are Osaki , a creator who has appeared on numerous runways and continues to set trends, including producing her own apparel brand "Poly Jam"; Sakura, who was ranked number one four times in a row in the "Popular TikToker" category of the "2025 First Half Trend Rankings Selected by Gen Z" (Z Research Institute); Nagahama Hirona , also known as "Ohinasama," who became a sensation with her looks and unique mannerisms after appearing on Abema's romance reality show "I Fell in Love Today"; model and influencer Kiku , who has continued to attract attention as an icon of Gen Z since her stunning debut; Mikuma Ruuru, who has garnered popularity for her radiant looks and is in high demand for events and commercials across the country; and MINAMI , a popular creator who made waves when she announced in August 2025 that she will be directing the apparel brand "Mixmii."
■Two special guests have also been confirmed to appear!
Special guests include actor and model Motonosuke, who made his acting debut in 2021 in the TV Asahi drama "Doctor X: Surgeon Daimon Michiko" and whose stunning looks have attracted attention, and creator Rinka , who is a next-generation "opinion leader" and has garnered great support from her generation.
■ Auditions for stage performances will be held on "MixChannel"!
The live streaming and video app "mixChannel" will begin accepting entries for auditions for the right to perform on the mixChannel stage at "SAPPORO COLLECTION 2026 SPRING/SUMMER" from 1:00 PM on Friday, December 26, 2026. Please see the audition details page below for application methods and more.
Details page: https://mixch.tv/p/noci5v4o
Application period: Friday, December 26, 2025, 13:00:00 – Tuesday, January 20, 2026, 12:00:00
Finals period: January 21, 2026 (Wed) 12:00:00 – February 1, 2026 (Sun) 23:59:59
[About the live streaming and video app "MixChannel"]
An app that allows users to enjoy communication through live streaming and video posting. Launched in December 2013, the app has surpassed 18 million users in Japan. The current monthly visitor count is over 5 million. In July 2020, the service name was changed from "MixChannel" to "Mikucha."
Official website: https://mixch.tv (for PC and smartphone)
App download URL: https://app.adjust.com/d9yhhua
■ Event Overview
Event Title:
SAPPORO COLLECTION 2026 SPRING/SUMMER
(Sapporo Collection 2026 SPRING/SUMMER)
Date:
May 17th, 2026 (Sun) Doors open at 13:00, performance begins at 14:00 (scheduled)
Venue: Sapporo Convention Center 📍 1-1-1 Higashi Sapporo 6-jo, Shiroishi-ku, Sapporo, Hokkaido
URL: https://www.sora-scc.jp/
Ticket prices:
[Pre-sale (first come, first served)]
December 26, 2025 (Friday) 13:00 – February 8, 2026 (Sunday) 23:59:59
PREMIUM SEAT: SOLD OUT
S seats: 8,000 yen (tax included)
A seats: 6,500 yen (tax included)
[Ticket agency]
L-Tike: https://l-tike.com/sapporo-collection2026-ss/
Ticket Pia: https://w.pia.jp/t/sapporo-collection/
eplus: https://eplus.jp/sapporo-collection/26ss/
Organized by: Sapporo Collection Executive Committee Planning and production: DONUTS Co., Ltd., Zuno Networks Co., Ltd., Elio Co., Ltd. Direction: Zuno Networks Co., Ltd. Media cooperation: FCpress, Ray, Zipper
Sponsor: To be announced at a later date
Guest models: Osaki, Sakura, Nagahama Hirona, Kiku, Mikuma Ru, MINAMI, and others to be announced later (in alphabetical order)
Special guests: Gennosuke, Rinka, and others to be announced later (in alphabetical order)
Brand: To be announced at a later date
Official website: https://sapporo-collection.jp/
X: https://x.com/satsucolle
Instagram: https://www.instagram.com/sapporo.collection/
LINE account: https://lin.ee/xzNGaCm
TikTok: https://www.tiktok.com/@satsucolle_official
Hashtag: #SatsuColle #SatsuColle26SS
■About DONUTS Co., Ltd.
While developing web-centric services centered around five areas – the cloud service business "JobCan," the game business including "Tansha no Tora," the video and live streaming business "MixChannel," the medical business "CLIUS," and the publishing media business including "Ray" and "Zipper" – the company continues to take on new business ventures.
With a theme of "services and content that will remain valuable 10 or 20 years from now," there are no restrictions on the business field, and we are pursuing various possibilities with the speed that only a high capital adequacy ratio can provide.
Company name: DONUTS Co., Ltd.
Location: Odakyu Southern Tower 8F, 2-2-1 Yoyogi, Shibuya-ku, Tokyo Representative: Representative Director Hironari Nishimura Established: February 5, 2007 Business: Cloud services, games, video and live streaming, medical services, publishing media services Company website: https://www.donuts.ne.jp/
▶DONUTSpress release