Yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; President and CEO: Takanori Kataishi; Tokyo Stock Exchange Growth Market: Stock Code 5892) will open two "9090" and "HTH" stores, the first in the Sapporo area, at Sapporo Stellar Place from Friday, February 28, 2025.
[Store Overview]
Opening date: Friday, February 28, 2025
Address: Sapporo Stellar Place East 4F, 2-chome, Kita 5-jo Nishi, Chuo-ku, Sapporo, Hokkaido
Business hours: 10:00-21:00 (according to facility business hours)
By opening a new store in this facility, we hope to further increase brand awareness and promote yutori's vision of "TURN STRANGER TO STRONGER."
Detailed information will be announced on our official social media and brand website.
■ 9090 (NINETY NINETY)
A vintage clothing street brand that develops designs and items inspired by the youth culture of the 90s and 00s with the concept of "Revival of Culture".
Since its establishment in 2018, the brand has been managed mainly through social media, but in 2023, it plans to expand to Osaka and Nagoya, with its flagship store in Harajuku at the center. In the past, it has collaborated with many companies, including AAPE, umbro, and Pokémon.
Instagram: https://www.instagram.com/9090s_/
■ HTH (hotter than hell)
The style is a mix of casual items and international street fashion. HTH's designs feature striking logos, pop color schemes that are characteristic of the brand, and trendy sets are supported by items that can be worn in a wide range of situations, with unisex sizes available. The brand is also popular as a standard item for matching outfits between couples and friends, and accessories such as key chains and socks are also popular. The brand is attracting attention, especially from young people of Gen Z.
Instagram: https://www.instagram.com/hth_webstore_
■ Yutori Co., Ltd.
Founded in April 2018. Aiming to create the first opportunity for timid geniuses, the company formed the vintage clothing community "Vintage Girls". Later, it launched an apparel D2C brand and announced its entry into the ZOZO Group in July 2020. It operates multiple fashion brands such as "9090", "centimeter", and "My Sugar Babe", and has a total of over 2.56 million followers on Instagram (as of December 2024). In April 2022, the brand "F-LAGSTUF-F" and in August, AZR Co., Ltd. joined the Yutori Group. Then, in August 2024, it acquired heart relation Co., Ltd., which operates brands such as "Her lip to" and is headed by former AKB48 member Haruna Kojima, as a subsidiary. In addition to developing its own EC site "YZ STORE", the company also operates 31 physical stores nationwide (as of November 2024). The company will be listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO in the history of an apparel company.
yutori website: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
[Contact for inquiries regarding this matter]
yutori PRESS E-mail: pr@yutori.tokyo