This event brings together salmon fishermen and businesses from Shiretoko and Shari Town, the town with the highest salmon catch in Japan, to promote the appeal of salmon. Enjoy the flavors of Shiretoko to your heart's content in Sapporo this winter!
We will be holding a major event called the "Salmon Fishermen's Festival" with the aim of livening up "Shiretoko Shari Town, the number one salmon town in Japan" centered around the fishermen of Shari Town!
This event will feature a variety of extravagant plans, including the sale of frozen fresh fish and processed products, mainly salmon from Shari, as well as the free provision of salmon and salmon roe rice bowls . This initiative, which was well received last year, will be held for the second time. Don't miss out on this special day filled with passion to deliver salmon, a specialty of Shiretoko, to the people of Sapporo.
[Event name] Salmon Fisherman's Festival ~Shiretoko-Shari Town, Japan's No. 1 Salmon Town~
[Date] December 17th (Tue) 10:30-18:00
[Location] Chikaho Kita 3-jo Intersection Square (West)
[Organizer] Shari First Fisheries Cooperative Association Fixed Fishing Division
Purpose of the event
Shiretoko, a World Heritage Site, has a hidden side to it: it has the highest salmon catch in Japan. However, the deliciousness and quality of the salmon is not yet widely known. The taste of wild salmon and salmon roe raised in the harsh natural environment of Shiretoko is the pride of Shari Town.
In order to change this situation, businesses in Shari Town, led by salmon fishermen, came together and planned this event as a way to promote salmon and promote the sixth industry. They hope to increase the value of the region by letting more people know about Shiretoko's specialty products and have them appreciate them.
Event Details
Sale of fish and processed products
We will be selling limited quantities of salmon roe from Shiretoko, Raiun salmon, mountain-pickled salmon, and the mythical fish "Sakeko" (a precious salmon that is caught in only 1 in 10,000 fish).
100 free servings of salmon and salmon roe rice bowls
We will provide 50 servings for free twice a day, from 12:00 to 17:00. Please enjoy the exquisite harmony of fresh salmon and salmon roe from Shiretoko! *Numbered tickets will be distributed 1.5 hours before the serving.
Sales of Shiretoko local mascot "Toko-san" goods
We have a wide variety of goods available, including stickers and tumblers.
Participating businesses
- North Sea Joint Fisheries Department Ltd.
- Toyooking Fisheries Department
- Shari First Fisheries Cooperative Association Youth Division
- Shiretoko Workshop
- Shiretoko Salmon and Trout Company Ltd.
- Shari Town Hall
- Shiretoko Shari General Incorporated Association
This event brings together salmon fishermen and businesses from Shiretoko to promote the appeal of salmon. Enjoy the flavors of Shiretoko to your heart's content in Sapporo in the winter!