Original breads will also be on sale for a limited time. [Limited time: 6 special days from Thursday, July 25th to Tuesday, July 30th, 2024]
Morimoto Co., Ltd. (Head office: 4-12-1 Chiyoda-cho, Chitose-shi, Hokkaido / CEO: Shinji Morimoto), which connects the bounty of the earth, producers and customers with deliciousness, will sell limited quantities of Morimoto's original butter sandwich "Haskap Jewelry Nouveau", made to coincide with the season of Hokkaido's specialty fruit "haskap", as well as jams and breads made with freshly harvested haskap, under its sub-brand "Mori no Nouveau", which conveys the deliciousness of Hokkaido's four seasons. We are pleased to announce that the first store will be opened at Daimaru Sapporo Hoppe Town for six days from Thursday, July 25th to Tuesday, July 30th, 2024.
(Daimaru Sapporo store official website)
https://www.daimaru.co.jp/sapporo/topics/gourmet-36958.html
■Enjoy the special taste of the “purple shining gemstone” grown in the northern land with the limited-time “Mori no Nouveau.”
"Haskap" is harvested in Hokkaido for a short period in early summer. Its rarity and beautiful small purple color make it look like a shining purple gemstone. Mori no Nouveau will be selling "Haskap Jewelry Nouveau" for a limited time, a sweet that captures the sweet and sour taste of the haskap, carefully picked by the producers one by one. Please enjoy the fresh taste of the once-a-year harvest that colors Hokkaido's refreshing summer.
<Haskap Jewelry Nouveau> 6 pieces 2,300 yen (tax included)
"Haskap Jewelry Nouveau" was created in 2018. It is made using haskap berries that are carefully hand-picked, and is a once-a-year haskap jewelry that is only available during this season. It is made with freshly harvested haskap jam and butter cream made with Hokkaido butter sandwiched between thin cookies.
The sandwiches are filled with sweet and sour jam made from haskap fruit from three farms in Atsuma, Chitose, and Furano, and are available in an assortment set of three flavors to suit each customer's taste.
(*The dessert also uses haskap berries that have been helped to be harvested by labor-shortage producers, and a portion of the sales is returned to the haskap producers, making it a dessert that is in line with the SDGs.)
■Mori no Nouveau sells three different flavors of Haskap Jewelry Nouveau on a daily basis.
It's easy to try out and you can purchase just one .
●We will offer food from three farms on a rotating basis every two days.
*Please note that the origin may change depending on the harvest situation.
[7/25 (Thu) & 7/26 (Fri)] Furano Nouveau (390 yen each/tax included)
[7/27 (Sat) & 7/28 (Sun)] Atsuma Nouveau (360 yen each/tax included)
[July 29th (Mon) and July 30th (Tue)] Chitose Nouveau (360 yen each/tax included)
■Product lineup using freshly harvested haskap
[Daimaru Sapporo store only] Demonstration sales
・Haskap Chamonix Nouveau 450 yen each (tax included)
This is a limited edition product of Morimoto's original "Chamonix" bread, which was created when French bread was popular in Chitose City.
A freshly baked French bread is hollowed out and filled with haskap cream and freshly picked haskap.
We narrowed it down.
[Daimaru Sapporo store only] Demonstration sales
・Haskap Croissant Nouveau 450 yen each (tax included)
A large, chewy and crispy croissant topped with cream and freshly picked haskap jam.
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・Haskap Jam Nouveau: 1,280 yen (tax included)
The fruit used is haskap berries that were freshly harvested in the Kurisawa area of Iwamizawa City, Hokkaido in 2024. When you open the bottle, it is full of flavor.
It has a rich flavor with a rich tea aroma and a sweet yet sour taste.
・Sun-filled Haskap Jelly Nouveau 270 yen each (tax included)
The fruit used is haskap berries that were freshly harvested in the Kurisawa area of Iwamizawa City, Hokkaido in 2024. The flavors vary in acidity and sweetness.
The flavor is well-balanced and has a good balance of texture, making for a delicious jelly.
[Event Information]
■Brand name: Mori no Nouveau (Morimoto sub-brand)
■ Main products: "Haskap Jewelry Nouveau"
"Haskap Chamonix Nouveau" "Haskap Croissant Nouveau"
"Enjoy the Fruit with Haskap Jam Nouveau"
"Sunny Haskap Jelly Nouveau"
■Sales period and stores: Thursday, July 25, 2024 to Tuesday, July 30, 2024 10:00-20:00
Daimaru Sapporo Store (Hokkaido, Sapporo, Hokkaido, Hokkaido, Sapporo City, Chuo Ward, Kita 5-jo Nishi 4-chome 7-banchi) 1st floor Hoppe Town Exhibition Hall
*Please note that the contents may change without prior notice.
■Product inquiries: Morimoto Customer Service Center 0120-24-4181 (Monday to Friday / 9:00 to 17:00)
■ Morimoto, living with Hokkaido
Morimoto, which lives in harmony with Hokkaido, has been connecting producers and customers with the bounty of the earth through delicious food since its founding 75 years ago. As a company that lives in harmony with Hokkaido, we develop and sell a variety of sweets and breads using wonderful ingredients from Hokkaido. We deliver them to producers and customers.
