To commemorate Hello Kitty's 50th anniversary, Sanrio Co., Ltd. will participate in the Sapporo Snow Festival, a major winter event in Sapporo (duration: February 4th to February 11th, 2024), and will hold a special event at the Sapporo Snow Festival Odori. A snow sculpture with a “Hello Kitty 50th Anniversary'' design is on display at the 11th Street venue. The day before the opening, Hello Kitty visited the snow sculptures and also appeared at the opening ceremony of the International Snow Sculpture Contest held on 11th Street to cheer on the contestants. In addition, we will be releasing the video “Kitty went to the Snow Festival” today, February 5th.
<Event details>
Name: 2024 Sapporo Snow Festival (74th)
Duration: 8 days from February 4th (Sunday) to February 11th (Sunday/Holiday), 2024
Venue (Hello Kitty Snow Sculpture): Sapporo Snow Festival Odori Venue 11-chome International Plaza (west side)
Sapporo Snow Festival official website: https://www.snowfes.com/
<2024 International Snow Sculpture Competition>
The International Snow Sculpture Contest, which started in 1974 (25th edition), is a contest in which teams from countries, regions, and cities around the world compete to create snow sculptures. Unique, international snow sculptures are created during the Snow Festival, and this is a very popular event where you can see up close the process of making stone statues, the only one within the Odori venue. Hello Kitty also appeared at the opening ceremony held on February 3rd. We encouraged the teams from each country participating in the International Snow Sculpture Contest and presented them with bouquets of flowers together with the Sapporo Tourism Ambassador Friends.
https://www.snowfes.com/about/international-snow-sculpture-contest/
<Video>
A video of “Kitty went to the snow festival” will be released on February 5th on Hello Kitty’s official TikTok account.
◾️Hello Kitty official 50th anniversary account
@hellokitty_50th
https://www.tiktok.com/@hellokitty_50th
<Present project mini present>
Please bring a photo of the small snow sculpture "Hello Kitty 50th Anniversary" to "Sanrio Sapporo Apia Store" (Sapporo Station) or "Hello Kitty Happy Flight Shop" (New Chitose Airport). We are running a giveaway project where you can present a photo and receive a mini gift with a purchase of 1,100 yen or more.
*Limited to one distribution per person.
*The number is limited. The offer will end as soon as stock runs out.
【store information】
Sanrio Sapporo Apia store
Business hours: 10:00-21:00
Address: Apia B1F, Kita 5-jo Nishi 3-chome, Chuo-ku, Sapporo
Homepage: https://stores.sanrio.co.jp/3854100
Hello Kitty Happy Flight Shop
Business hours: Shop 10:00-18:30 / Paid zone 10:00-18:00 Last entry 17:45
Admission fee: Paid zone General (including junior high and high school students) 800 yen, Elementary school students and younger 400 yen, Under 3 years old free
Address: 3F Smile Road, Bibi New Chitose Airport Terminal Building, Chitose City
Homepage: https://www.new-chitose-airport.jp/ja/happy-flight/
*In the paid zone (Hello Kitty Happy Flight), you will receive a mini present (original tin badge).
◆About Hello Kitty
Hello Kitty is a popular character of Sanrio Co., Ltd., and this year, 2024, will be celebrating its 50th anniversary. We have designated the period until December 31, 2024 as the "50th Anniversary Year," and are conducting activities under the theme of "Friend the Future. Let's be friends with the future."
Hello Kitty
Birthday: November 1st
Birthplace: Suburbs of London
Height: 5 apples
Weight: 3 apples
Blood type: A type
Things I’m good at: Making cookies and playing the piano
Favorite food: Apple pie made by mom
©︎2024 SANRIO CO., LTD. Copyright: Sanrio Co., Ltd.
*When posting image materials, please be sure to include the copyright notice.