UCC Ueshima Coffee Co., Ltd. (Headquarters / Kobe City, Hyogo Prefecture, Capital / 1 billion yen, President / Fumihiko Asada, hereinafter UCC) will be the first in the "3rd UCC Ana Cafe Cupping Contest" held in July 2022. The ranked coffee beans “Guatemala El Berger Farm” will be released on March 1 (Wednesday) at 22 coffee bean grinders “UCC Cafe Mercado” and “Cafe Noval” nationwide.
This is the first time to release the coffee beans that won the "UCC Anacafe Cupping Contest".
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The UCC Group's purpose is to "unleash the power of coffee for a better world." In addition, in April 2022, we will establish the "UCC Sustainability Principles" to contribute to the realization of a sustainable society based on the vision of "Coffee makes a positive change in the world". are carrying out various initiatives.
UCC started the "UCC Quality Contest" in 2001 to support agricultural technology and conduct environmental conservation activities in each production area. I have tried. In 2021, the UCC Quality Contest will celebrate its 20th anniversary. We are strengthening the SDGs perspective by setting evaluation items for
As one of the “UCC Quality Contests”, the “UCC Anacafe Cupping Contest” has been held since 2020. This is the 3rd year of the contest, and is held once a year in collaboration with ANACAFE*1, an organization representing more than 125,000 producers in Guatemala, and the UCC. In addition to raising motivation, UCC and Anacafe contribute to the development of the coffee industry in Guatemala by providing producers with an environment and soil that allows them to receive compensation commensurate with the quality of their coffee.
In the "3rd UCC Ana Cafe Cupping Contest" held in July 2022, although the contest was temporarily threatened due to the influence of the new coronavirus, the lots selected after screening in Ana Cafe in advance were sent to UCC. , and decided the final ranking in Japan.
With the aim of raising awareness of Guatemalan coffee in Japan, a full-time instructor at the UCC Coffee Academy, an educational institution specializing in coffee, where you can learn systematically and step-by-step according to your level and purpose, from beginners to professionals, and UCC's Q Graders (*2), etc., participate in the process and select high-quality coffee by examining items such as the taste and aroma of coffee, as well as traceability and the environment.
We would like customers to directly taste the coffee that won first place in this contest, so we will hold the "UCC Ana Cafe Cupping Contest" for the first time at "UCC Cafe Mercado", a nationwide coffee bean sales business. I ended up selling award-winning coffee.
It is dried in the sun for about 15 to 20 days, depending on the weather, and is called a "natural" process, resulting in a mellow red wine-like richness and a sweet aftertaste reminiscent of ripe fruit. rice field.
The product name sticker depicts rare birds such as quetzal birds that live in San Rafaelpie de la Cuesta, San Marcos, Guatemala, where the farm of this product is located.
○ Product name: 1st place in the 3rd UCC Anacafe Cupping Contest “ Guatemala El Berger Farm ” <Limited quantity>
○ Sales start date: March 1 (Wednesday) * Ends as soon as it runs out ○ Sales stores: 20 coffee bean sales business “UCC Cafe Mercado”, 2 “Cafe Novar” 22 stores in total ○ Sales price: 100g 1,620 Yen (tax included) *A cup of 924 yen (tax included) is offered at some café establishments ○ Taste characteristics: Coffee with a rich presence like red wine and a sweet aftertaste reminiscent of ripe fruit is.
○Region: San Rafaelpie de la Cuesta, San Marcos ○Farm name: Guatemala El Vergel Farm ○Elevation: 1,600m
○ Producer: Juan Francisco González Menchu ○ Cultivated varieties: Caturra, Catuai, Bourbon, Anacafe 14
○ Purification method: Natural
* 1 ANACAFE
Established as a private coffee association by the Guatemalan Congress in 1960, it represents over 125,000 coffee growers.
In addition to technical guidance and farming advice for quality improvement in Japan, we also assist in promotional activities and quality control for delivering products to Japan and overseas.
* 2 Q Grader <br /> It is an international qualification for professional skills in coffee, and is officially called a "Licensed Q Grader." While a barista refers to a craftsman who brews coffee, a Q grader refers to a craftsman who can evaluate the quality of coffee. be certified.
■ Related URLs
・UCC Quality Contest: https://www.ucc.co.jp/company/sustainability/action/vietnam/
・UCC Sustainability:https://www.ucc.co.jp/company/sustainability/
<Reference material>
List of stores handling coffee beans (20 stores of "UCC Cafe Mercado", 2 stores of "Cafe Novar", total 22 stores)
UCC Cafe Mercado Daimaru Sapporo Location: Daimaru Sapporo B1F, Kitagojo Nishi 4-7, Chuo-ku, Sapporo-shi, Hokkaido TEL: 011-828-1225
UCC Cafe Mercado Chiba Sogo Location: Chiba Sogo B1F, 1000 Shinmachi, Chuo-ku, Chiba TEL: 043-238-5348
UCC Cafe Mercado Omiya Sogo Location: 1-6-2 Sakuragicho, Omiya Ward, Saitama City, Saitama Prefecture Omiya Sogo B1F TEL: 048-648-1328
UCC Cafe Mercado Atré Kichijoji Location: 1-1-24 Kichijojiminami-cho, Musashino-shi, Tokyo Atré Kichijoji 1F TEL: 0422-23-7071
UCC Cafe Mercado Takashimaya Shinjuku Location: Shinjuku Takashimaya B1F, 5-24-2 Sendagaya, Shibuya-ku, Tokyo TEL: 03-5361-1365
UCC Cafe Mercado Mores Yokosuka Location: 2-30 Wakamatsucho, Yokosuka City, Kanagawa Prefecture Mores City B1F TEL: 0468-20-4401
UCC Cafe Mercado Sogo Yokohama Location: 2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture Sogo Yokohama B2F TEL: 045-465-2694
UCC Cafe Mercado JR Kyoto Isetan Location: Kyoto Isetan B1F, 901 Higashi-Shiokoji-cho, Karasuma-dori Shiokoji, Shimogyo-ku, Kyoto-shi TEL: 075-352-6256
UCC Cafe Mercado Hankyu Nishinomiya Location: Hankyu Nishinomiya Gardens 1F, 14-1 Takamatsucho, Nishinomiya City, Hyogo Prefecture TEL: 0798-69-3850
UCC Cafe Mercado Daimaru Kobe Location: 40 Akashicho, Chuo-ku, Kobe City, Hyogo Prefecture Daimaru Kobe B1F TEL: 078-333-4050
UCC Cafe Mercado Daimaru Suma Store Location: 2-2-4 Nakaochiai, Suma Ward, Kobe City, Hyogo Prefecture Daimaru Suma Store 1F TEL: 078-794-7255
UCC Cafe Mercado Tenmaya Kurashiki Location: 1-7-1 Achi, Kurashiki City, Okayama Prefecture Tenmaya Kurashiki B1F TEL: 086-435-7055
UCC Cafe Mercado Tenmaya Fukuyama Location: 1-1 Motomachi, Fukuyama City, Hiroshima Prefecture Tenmaya Fukuyama B1F TEL: 084-928-4067
UCC Cafe Mercado Tenchika Okayama Location: 2-1-1 Omotemachi, Kita-ku, Okayama Tenmaya Tenchika TEL: 086-231-7604
UCC Cafe Mercado Sogo Hiroshima Location: 6-27 Motomachi, Naka-ku, Hiroshima City Sogo Hiroshima Main Building B1F TEL: 082-512-7821
UCC Cafe Mercado Ichibata Matsue Location: 661 Asahi-cho, Matsue City, Shimane Prefecture Ichibata Department Store Matsue B1F TEL: 0852-55-2563
UCC Cafe Mercado Tottori Maruyoshi Location: 2-151 Imamachi, Tottori Maruyu Department Store B1F TEL: 0857-25-2151
UCC Cafe Mercado Daimaru Hakata Location: Hakata Daimaru Main Building B2F, 1-4-1 Tenjin, Chuo-ku, Fukuoka City TEL: 092-762-7361
UCC Cafe Mercado Tsuruya Kumamoto Location: 6-1 Tedori Honcho, Chuo-ku, Kumamoto City Tsuruya Department Store B2F TEL: 096-327-3732
UCC Cafe Mercado Takashimaya Iyotetsu Location: 5-1-1 Minatomachi, Matsuyama City, Ehime Prefecture Iyotetsu Takashimaya B1F TEL: 089-948-2450
Cafe Noval Seibu Ikebukuro Main Store Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo Seibu Ikebukuro Main Store B1F TEL: 03-5949-2048
Cafe Noval Seibu Tokorozawa Location: Seibu Tokorozawa B1F, 12-1 Hiyoshicho, Tokorozawa City, Saitama Prefecture TEL: 042-927-3414
* Some stores may be closed or change their business hours.