Three generations of parents and children can enjoy ★Sanrio’s first large-scale exposition! “Sanrio Exhibition: 60 Years of Japanese Kawaii Culture” will be held from February 2023 at the Hokkaido Museum of Modern Art!

Super-value early bird tickets are available only for official online tickets until November 14th (Monday)!

© 2022 SANRIO CO., LTD.

From Saturday, February 11, 2023 to Sunday, April 2, 2023, the Hokkaido Museum of Modern Art will hold the “Sanrio Exhibition: 60 Years of Japanese Kawaii Culture”.

"Kawaii" is a common word in the world. And that's all "Sanrio" taught me!
Enjoy with 3 generations of parents and children! The first big exposition in Sanrio history.

Sanrio, which celebrated its 60th anniversary in 2020, is widely known as a pioneer of character culture that Japan boasts to the world. It is no exaggeration to say that the history of more than 450 characters, such as Hello Kitty and My Melody, is the history of kawaii culture, which is now a universal language.
This exhibition traces the history of Sanrio through valuable materials such as goods, publications, and design drawings from the time of its founding.
In addition, we will focus on the unique style of developing characters while valuing communication with fans, and will approach the secrets of Sanrio characters that continue to be loved throughout the ages.

  • Early bird ticket (official online ticket only)


  • Limited sale of super advantageous early bird tickets at official online tickets!
    Until November 14th (Monday)! Don't forget!

    Save 200 yen (100 yen for children aged 3 to under elementary school age) from the advance ticket price!
    ●Price (tax included)
    General/university student 1,400 yen → 1,200 yen
    Middle and high school students ¥900 → ¥700
    Elementary school student 600 yen → 400 yen
    3 years old to less than elementary school student 300 yen → 200 yen

    ●Sales period
    Until 23:59 on Monday, November 14, 2022

    Click here for details → https://stv.jp/event/sanrio/

  • Overview of the event
  • Date: February 11 (Sat) – April 2 (Sun), 2023
    Closed: Mondays Opening hours: 9:30-17:00 (admission until 16:30)
    Venue: Hokkaido Museum of Modern Art (Nishi 17-chome, Kita 1-jo, Chuo-ku, Sapporo)
    Admission fee:
    <Advance ticket price> General/University students 1,400 yen, Junior high and high school students 900 yen, Elementary school students 600 yen, 3 years old to under elementary school students 300 yen *Price includes tax *Admission free for children under 2 years old
    * Groups of 10 or more, repeater discount rate is the same as the advance ticket price.
    *Repeater discounts apply when presenting a ticket stub for a special exhibition held at the Hokkaido Art Museum/Art Center (The expiration date is listed on the ticket stub. Each ticket is valid only once per person.)
    *For those aged 65 and over, the day-of ticket is the same as the advance ticket price. (Please present something that proves your age.)
    * Free for those who present a disability certificate and their caregiver (1 person).

    Advance ticket sales period: November 15, 2022 (Tuesday) 10:00 to February 10, 2023 (Friday) 23:59
    Advance ticket sales locations: Lawson Ticket (L code: 11863), Ticket Pia (P code: 686-235), Doshin Play Guide, Sapporo Community Plaza Ticket Center, Daimaru Fujii Central 3rd floor, Hokkaido Museum of Modern Art *Opening After the day, the Hokkaido Museum of Modern Art and official online tickets will sell same-day tickets.

    Inquiries: STV Business TEL: 011-272-8658 (10:00-17:00, excluding weekends and holidays, available during opening hours during exhibition period)

    *Event schedule is subject to change without notice.

    <Please cooperate in preventing the spread of new coronavirus infection>
    ・Please refrain from visiting if you have symptoms such as fever or poor physical condition.
    ・When entering the building, please wear a mask, disinfect your hands, and measure your temperature.
    ・Please note that it may take time to enter when it is crowded.
    Hokkaido Museum of Modern Art HP ( https://artmuseum.pref.hokkaido.lg.jp/knb/covid_19/ )

    ●STV event●
    HP: https://stv.jp/event/sanrio/
    Twitter (@stv_event): https://twitter.com/stv_event/
    Instagram (@stv_event): https://instagram.com/stv_event/

    Organizer: STV Sapporo Television Broadcasting, Hokkaido Museum of Modern Art Support: Hokkaido, Sapporo City, Sapporo City Board of Education Special Cooperation: STV Radio Planning and Production: Sanrio Exhibition Production Committee Production Cooperation: TM Entertainment