Baumkuchen specialty store “Nenrinya” opens a pop-up store in Sapporo! A spring-only Baumkuchen with a scent of cherry blossoms is also available.

Opened for a limited time at Daimaru Sapporo from March 16th (Wednesday) to 29th (Tuesday), 2022

The Baumkuchen brand "Nenrinya" developed by Grapestone Co., Ltd. will open for a limited time at the Daimaru Sapporo store from March 16th (Wednesday) to 29th (Tuesday), 2022.
https://www.nenrinya.jp/

● The No. 1 Baumkuchen specialty store (*) "Nenrinya" will be available in Sapporo for a limited time with the limited taste of spring!
Nenrinya, which has its head office in Ginza, Tokyo, is a Baumkuchen specialty store born in Japan with an impressive white goodwill. Immediately after its birth, it became a procession store and is loved as a representative taste of Tokyo.
The "Nenrinya" will be open for a limited time in Hokkaido from March 16th (Wednesday) to 29th (Tuesday)! In addition to the most popular masterpiece "Mount Balm Firm Bud", the spring-only "Mount Balm in Sakura no Kuni" is also available. We have a wide lineup of products, from handy sizes for yourself to assortments that are perfect for gifts. Please take this opportunity to enjoy the deliciousness of the Nenrin family.
* Research by Japan Marketing Research Organization. FY02 / 2021_Brand image survey.



● Spring mountain range where cherry blossoms dance, "Mount Balm in Sakura no Kuni"
"Mount Balm in Sakura no Kuni" is a spring-only product that the Nenrin family bake only at this time of year. Baumkuchen is a mountain range of spring-colored cherry blossoms with the theme of "the joy of living in the land of cherry blossoms" where you can meet cherry blossoms every time spring goes around. Please enjoy the taste and aroma of the cherry blossoms that have been carefully baked and scented.
[Product name] Mount balm in Sakura no Kuni [Price] 756 yen including tax (main unit price 700 yen)

● A masterpiece of the Nenrin family. Rich butter-flavored "Mount Balm Firmly Bud"
A masterpiece of the Nenrin family. The skin is crispy and the inside is moist and aged "Mount Balm Firm Bud". A special Baumkuchen made by slowly baking rich butter-flavored dough in a unique kiln for a long time to bring out the deliciousness.
[Product name] Mount balm Firmly bud [Price] 1 bottle 756 yen including tax (main unit price 700 yen), 1 mountain MM tax included 1,620 yen (main unit price 1,500 yen)

● Plenty of eggs to make it plump. "Straight balm soft buds"
One of the two major Baumkuchens that the Nenrin family is proud of, "Straight Baum Soft Bud". Aiming for the softness suitable for the taste of Japan, we used plenty of eggs and baked them plumply and juicy.
[Product name] Straight balm Soft bud YS
[Price] 1,080 yen including tax (main unit price 1,000 yen)

  • We also have a spring assortment where you can fully enjoy the world of the Nenrin family.
  • [Product name] Spring mount balm assortment 2 pieces
    [Price] 1,566 yen including tax (main unit price 1,450 yen)

    It is an assortment that you can enjoy the masterpiece "Mount Balm Firm Bud" with plenty of butter flavor and the spring limited "Mount Balm of Sakura no Kuni" where the faint scent of cherry blossoms spreads at once.

    [Product name] Spring knot bud [Price] 2,808 yen including tax (main unit price 2,600 yen)
    Nenrin family, assortment of spring. A masterpiece with a rich buttery scent, "Mount Balm Firmly Bud". Spring limited "Sakura no Kuni no Mt. Balm" with a faint scent of cherry blossoms. Plump and juicy "straight balm soft buds".

    [Product name] Spring limited Hitokuchi balm assortment 4 types 10 pieces [Price] 2,354 yen including tax (main unit price 2,180 yen)
    It is a set that you can enjoy Baumkuchen of the Nenrin family at once in an elegant bite size. A masterpiece with plenty of butter flavor, "Hitokuchi Mount Balm Firmly Bud". "Hitokuchi Mount Balm Sakura no Kuni" with a faint scent of cherry blossoms. Rich Uji Matcha Fragrant "Hitokuchi Mount Balm Matcha" Eggs "Hitokuchi Straight Balm Soft Bud".

  • Sales information
  • Period: March 16th (Wednesday) -29th (Tuesday), 2022
    Location: Daimaru Sapporo Store B1F Confectionery Event Space

  • What is the Nenrin family?
  • Official HP
    https://www.nenrinya.jp/
    Official Instagram
    https://www.instagram.com/nenrinya_ginza/
    Official Twitter
    https://twitter.com/nenrinya_ginza

    Born in 2007. It is a Baumkuchen specialty store born in Japan with an impressive white goodwill. In pursuit of a taste that resonates with the Japanese sensibility, we have created two unique textures of Baumkuchen. The skin is crispy, and the inside is moist and aged, a masterpiece "Mount Balm Firm Bud". "Straight balm soft buds" that are plump and juicy like castella. The one-of-a-kind Baumkuchen born from many years of research and development received high praise as a representative taste of Tokyo, and in 2021, "Baumkuchen specialty store No. 1 (* 1)" and "Sweets No. 1 for pulling sweets (* 2)" ) ”Won.
    (* 1 … Survey by Japan Marketing Research Organization. FY02 / 2021_Brand image survey.)
    (* 2 … Survey by Japan Marketing Research Organization. FY04 / 2021_Brand image survey.)