The new autumn / winter collection of teddy bears will be released sequentially from October 28th (Thursday) at Divided stores and official online stores.
From the concept "H & M Divided" targeting the younger generation of H & M, the latest collection of teddy bears "Our Autumn Teddy Stories" will be on sale. Riko, Naenano, and Aika will appear in the campaign. It will be released sequentially from October 28th at Divided stores and official online stores.
H & M Divided, a concept targeting the younger generation of H & M, will release a new collection "Our Autumn Teddy Stories" in the fall and winter, which is studded with trendy teddy bears this season.
Campaign page: https://www2.hm.com/ja_jp/divided/campaigns/5244-autumn-teddy-stories.html
(Valid from 9:00 am on October 28th)
A total of 28 types will appear, centering on items with trendy teddy bear motifs.
This collection, worn by Riko, Naenano, and Aika, will be on sale from October 28th (Thursday) at H & M Divided stores nationwide and the official online store (hm.com).
"Our Autumn Teddy Stories" has a lot of colorful and cute casual items that are perfect for the coming season.
Complete your style with teddy bears and pastel girly items combined with cool items such as denim and boots.
Oversized faux leather and boa outerwear accentuate the trend.
YouTube: https://youtu.be/VBzGLR8OC_E
This campaign movie was shot with the theme of "self as it is", focusing on the everyday life of the three people.
■ Profile: Riko
A young actress who has starred twice in the dramas "Black Cinderella" and "DISTORTION GIRL", and is expected to play an active role in the future, such as refraining from many appearances. The total number of followers on SNS has exceeded 2.5 million, and it is extremely popular with teens, such as being selected as the influencer selected by high school girls for the second consecutive year.
■ Profile: Naenano is now 20 years old, who is attracting the most attention and sympathy, especially among Gen Z men and women. Appeared in ABEMA's popular program "Don't be fooled by love and wolves", served as the cover of the reissue issue of the magazine "LARME", appeared in terrestrial variety shows, radio MC, etc. I'm spreading. Currently, the total number of followers on SNS exceeds 6 million.
■ Profile: Aika
Debuted after winning the ViVi exclusive model audition grand prix. In addition to his activities as a model, he is an active university student attending Tokyo University of Science. Widely active in dramas and variety shows.
* Some excerpts
From the members who purchased the "Our Autumn Teddy Stories" collection at the store or online store, 3 people will be selected by lottery, with autographed polaroid photos of Riko, Naenano, and Aika who will appear in the campaign. We will give you a set of original posters.
Please apply by following the steps below.
<Application period>
October 28, 2021 (Thursday) -November 14, 2021 (Sunday)
<How to apply>
1. H & M member registration If you haven't registered yet, register as a new member.
2. Purchase the "Our Autumn Teddy Stories" collection at a store or online store.
3. Please fill in the required items on the application form for this campaign from the privilege page in My Account.
New H & M member registration: https://www2.hm.com/ja_jp/login
<Winning announcement>
Winners will be announced by email.
Release date: Sequentially from Thursday, October 28 Number of product types: 28 types in total
Product price range: ¥ 2,499- ¥ 6,999
Stores: H & M Divided stores nationwide and official online store (hm.com)
* Please contact customer service for details, as the arrival time and products handled differ depending on the store and online. (H & M Customer Service 0120-866-201)
H & M Divided stores (in alphabetical order)
Akita Opa store, Amu Plaza Oita store, Ario Kameari store, Eas Okinawa Toyosaki store, Aeon Town Yukarigaoka store, Aeon Mall Atsuta store, Aeon Mall Ayakawa store, Aeon Mall Izumo store, Aeon Mall Itami Kunyo store, Aeon Mall Imabari Shintoshi store , Aeon Mall Iwaki Onahama Store, Aeon Mall Okayama Store, Aeon Mall Okinawa Rycom Store, Aeon Mall Kagamihara Store, Aeon Mall Kagoshima Store, Aeon Mall Kamahara Store, Aeon Mall Kasugabe Store, Aeon Mall Kisarazu Store, Aeon Mall Kumamoto Store, Aeon Mall Kofu Showa Store, Aeon Mall Sakai Tetsuguncho Store, Aeon Mall Zama Store, Aeon Mall Shijoba Store, Aeon Mall Shinkomatsu Store, Aeon Mall Suzuka Store, Aeon Mall Takasaki Store, Aeon Mall Chikushino Store, Aeon Mall Tsukuba Store, Aeon Mall Tsunan Store, Aeon Mall Tendo Store, Aeon Mall Tohoku Store, Aeon Mall Tokushima Store, Aeon Mall Tokisuri Store, Aeon Mall Tottori Kita Store, Aeon Mall Nagoya Chaya Store, Aeon Mall Niigata Minami Store, Aeon Mall Hamamatsu Shitoro Store, Aeon Mall Funabashi Store , Aeon Mall Makuhari Shintoshin Store, Aeon Mall Matsumoto Store, Aeon Mall Mitouchihara Store, Aeon Mall Musashi Murayama Store, Aeon Mall Morioka Store, Aeon Mall Wakayama Store, Utsunomiya Interpark Store, Umeda Store, Okinawa / Urazoe PARCO CITY Store, Odawara Dynacity store, Kanazawa store, Kishiwada Kankan Bayside Mall store, Canal City Hakata store, Kyoto store, Kobe Harborland Umier store, Cocoon City store, Sakuramachi Kumamoto store, Sapporo store, Sea Mall Shimonoseki store, Shibuya store, Shinsaibashi store, Shinjuku store, Seven Park Ario Kashiwa Store, Sendai PARCO Store, Diversity Tokyo Plaza Store, Terrace Mall Shonan Store, Terrace Mall Matsudo Store, Tenjin Store, Nagoya Matsuzakaya Store, Niigata Store, Park Place Oita Store, Hamamatsu Store, Harajuku Store, Pieri Moriyama Store, Piore Himeji store, Hiroshima store, Fabole Toyama store, Bono Sagami Ono store, MARK IS Shizuoka store, Morage iris store, Morera Gifu store, Unimo Chiharadai store, Lara Garden Kawaguchi store, LaLaport Aichi Togo store, LaLaport Izumi store, LaLaport Iwata store , LaLaport Ebi Famous Store, LaLaport Koshien Store, LaLaport Shonan Hiratsuka Store, LaLaport Shin Misato Store, LaLaport TOKYO-BAY Store, LaLaport Nagoya Minato Aquls Store, LaLaport Numazu Store, LaLaport Yokohama Store, Landmark Plaza Yokohama Store