“SAPPORO Flower Carpet” will be held from October 13th in a virtual space officially recognized by Sapporo City.

Create a new bustle of the city through conversations between participants using avatars

Dainippon Printing Co., Ltd. (DNP) and Sapporo Ekimae-dori Machizukuri Co., Ltd., which develops area management activities in the center of Sapporo City, have started the actual Sapporo Kita 3-jo Plaza in a virtual space from April this year. We have built "PARALLEL SAPPORO KITA3JO", which is officially recognized by Sapporo City, and is operating it toward the realization of new area management that maintains and improves the value of the region. This time, as one of the new area management, "PARALLEL SAPPORO KITA3JO" will be held by the Sapporo Flower Carpet Executive Committee (Secretariat: Sapporo Ekimae-dori Machizukuri Co., Ltd.) using XR (Extended Reality) technology. It will be held from October 13th (Wednesday) in the virtual space of ".



This event, which has been held every year since 2014, is an event of Sapporo Kita 3-jo Plaza, which creates large pictures using petals and natural materials. it was done. By implementing this "SAPPORO Flower Carpet 2021" in a virtual space, we will make it accessible from anywhere in Japan and abroad, and provide opportunities for people to experience the charm of the area and interact with each other. We will create the bustle of the city.

* "PARALLEL SAPPORO KITA3JO" URL: https://sapporo-kita-3jo.parallel-city.jp/

Top: Real "Sapporo Kita 3-jo Plaza", Bottom: Virtual "SAPPORO Flower Carpet" at Sapporo Kita 3-jo Plaza

[Overview and features of "Sapporo Flower Carpet 2021 Virtual Flower Carpet"]
Users who experience the event in this virtual space can choose their own character (avatar) and freely stroll through the virtual space colored with many flowers. In addition to being able to talk with each other by voice, users who are participating at the same time can freely enjoy interacting with each other by taking pictures in the virtual space and sharing them on SNS.
○ Session: Wednesday, October 13, 2021 ~ * Participation fee: Free ○ URL: https://sapporo-kita-3jo.parallel-city.jp/
1. 1. It is possible to attract customers and hold new events that could not be done in reality <br /> The holding period is relatively short in a real venue, and even in various events where it is difficult to attract customers due to the corona virus, in the virtual space, anytime, anywhere It can be held beyond the restrictions of places and places. Taking advantage of the characteristics of virtual space, it is possible to hold multiple events, exhibitions, public viewings, etc. at the same time, and it will lead to the creation of new liveliness unique to the region, such as holding the eve / after-night festival of real events.
2. It is possible to appreciate the flower carpet from a viewpoint that can not be seen in reality <br /> By installing large-scale entrance / exit gates and hills on the virtual space that can not be installed in the real space, You can enjoy the "flower carpet". In addition, various panels will be installed to introduce how to make flower carpets and the production scenery of exhibits at the real venue in 2021 with videos. Utilizing the free expressive power unique to virtual, we provide experience value different from real space.

Faithfully reproduce the flower carpet

3. 3. Exhibiting archived successive flower carpets
We will exhibit all the designs of "SAPPORO Flower Carpet" that have been held since 2014 in a virtual space. Flower carpets made from natural materials such as petals can only be seen for a limited period of time in real space, but can be enjoyed at any time in virtual space. By exhibiting an archive of past works, you can enjoy it even after the real event is over.

Archived flower carpet

【the next deployment】
DNP and Sapporo Ekimae-dori Machizukuri Co., Ltd. will utilize "PARALLEL SAPPORO KITA3JO" as a regional infrastructure, encourage companies and organizations in Hokkaido to participate and use it, and expand the service network.

■ Recommended operating environment: Can be used with browsers on PCs and smartphones.
[PC] CPU Core i7 or higher (Intel CPU 7th generation or higher, or equivalent or better performance),
Memory (RAM) 8GB or more, recommended browser: Google Chrome
[Smartphone]・ iPhone: Recommended browser for iPhoneX (iOS14) or later ・ safari
・ Android: Android10 or later, memory (RAM) 4GB or more, recommended browser ・ Google Chrome

■ About PARALLEL SAPPORO KITA3JO <br /> Sapporo Ekimae-dori Machizukuri Co., Ltd. and Sapporo City are "a town where diverse activities and businesses are created by the accumulation and exchange of diverse people from Japan and overseas." As a future image of central Sapporo, we are collaborating to promote town development that enhances the value of the region. In response to this, DNP and Sapporo Ekimae-dori Machizukuri Co., Ltd. will collaborate to open a virtual space "PARALLEL SAPPORO KITA3JO" in Kita 3-jo Plaza, Sapporo City in April 2021 to maintain and improve the value of the region. We are engaged in activities for the realization of area management. As part of the use of this virtual space, we will hold an event that anyone can participate in anytime, anyone, and anywhere, attracting customers from home and abroad on the virtual space even in the case of Corona, creating the bustle of the city and improving the attractiveness and value of the urban space. Aim for.

* Company names and product names mentioned are trademarks or registered trademarks of each company.
* The information provided is as of the date of the announcement. Please note that it is subject to change without notice.