With the new corona as a tailwind, it is rapidly expanding nationwide, helping to save restaurants that are far from customers
Wiaas, a limited liability company that develops a delivery-specialized ghost restaurant "DeliStation" by utilizing the kitchen of an existing store, will develop ghost restaurants of 40 brands at 22 bases nationwide from September to October this month. have become.
This is the first franchisee store to be developed, and in partnership with 10 companies, we will open stores in Sapporo, Sendai, Nagoya, Osaka, Hakata / Kitakyushu, Kanazawa, Niigata, Takamatsu, etc., mainly in the Kanto area.
■ Social background of rapid development The food delivery market is growing rapidly while the sales of restaurants are sluggish due to the influence of the new coronavirus. In addition to the demand for "I want to eat delicious food at home" while refraining from going out, the expansion of telework has increased the number of people who have lunch at home, which is one of the reasons for the growth. Among them, ghost restaurants do not have stores, so operating costs and labor costs can be minimized, which can be one of the measures to overcome the sluggish sales of restaurants.
Food delivery market size
～ Change from blue ocean to fierce battle market ～
According to a survey by NPD Japan Co., Ltd., which conducts research and analysis on the restaurant / prepared food market, the delivery market in Japanese restaurant formats (excluding retail stores, vending machines, employee cafeterias, student cafeterias, including pizza delivery) , It is announced that it will be 408.4 billion yen in 2018, an increase of 5.9% from the previous year. Although the market continues to grow, it is expected to grow at a higher growth rate than in 2020 due to the impact of the new coronavirus.
So far, the food service delivery ratio in Japan was 3% as of 2017, which is lower than other countries in the world such as South Korea (10%), China (8%), and the United Kingdom (8%), and the market is expected to expand in the future. It was an ocean. However, with the new coronavirus as an opportunity, companies have entered the market one after another, and major companies have announced investment, and the market is changing into a fierce battle.
■ What is a ghost restaurant? A ghost restaurant is a restaurant specializing in delivery that was born in New York. Orders are received through delivery services and apps such as "Uber Eats," and cooked food is delivered by a dedicated driver, allowing users to receive food at home or at work. There are an increasing number of cases in which multiple business formats are operated by utilizing only the kitchen space without creating audience seats, or by using the kitchen space that is vacant or idle time to operate alongside the actual store.
As various delivery services are increasing, it is not necessary to hire a dedicated delivery staff, and initial costs and operating costs can be minimized. In addition, since there is no need to serve customers or manage cash, the frontage of workers is expanding. Ghost restaurants are also known as virtual restaurants because they are sometimes operated online under a different name from the actual store.
■ About Deli Station
HP: https://deli-station.jp/
Based on the concept of "a restaurant that delivers the story of a chef," we are promoting product development and brand development with 10 chefs (as of 9/30) from various fields. Since its opening in January this year, monthly sales of one brand have exceeded 2.5 million yen, and the repeat rate has risen to 50%.
In addition to the existing 7 brands such as Thai food, Vietnamese food, Japanese food, medicinal soup, salad smoothie, game, Chinese porridge, multinational brands such as taco rice, rouleaux rice, Korean chicken, and national brands such as curry and ramen. We plan to increase the number of brands by 15 to 20 within the year.
The current ghost restaurant base operates directly managed stores in Nakano and Hatagaya, and has sister stores in Kudanshita and Musashisakai. In addition, the franchise will be deployed at 23 bases nationwide according to the schedule below.
* We are also looking for additional member stores in each region.
Store opening schedule ( * subject to change)
● July Shimbashi (7/27 ~)
・ Thai food Hiumai https://bit.ly/3mWTTfw
● September Kudanshita (9/23 ~)
・ Thai food Hiumai https://bit.ly/3iiZrgO
・ Yakuzen soup bowl https://bit.ly/3cI5n1E
● Early October Shibuya / Thai food Hiumai https://bit.ly/36jA5Nu
Gotanda / Thai Cuisine Hiumai https://bit.ly/30f2TTF
Hakata / Thai Cuisine Hiumai https://bit.ly/3mZQQTU
Kanazawa / Thai food Hiumai https://bit.ly/2Gjku5F
Sendai / Thai food Hiumai / Yakuzen soup 倖 Bowl Nagoya
・ Thai food Hiumai ・ Yakuzen soup 倖 Bowl Takamatsu ・ Thai food Hiumai
・ Kasuya Vegetable Restaurant Kokura ・ Thai Cuisine Hiumai
・ Kasuya Vegetable Restaurant Tachikawa ・ Thai Cuisine Hiumai ・ Kasuya Restaurant
● Scheduled for October Shibuya, Gotanda, Shinagawa, Yokohama 2 bases, Asakusabashi, Kabukicho, Chiba 2 bases, Niigata, Osaka, Nagoya, Sendai, Sapporo
<Company profile>
Company name Godo Kaisha Wiaas
Location 5-6-21 Sekimae, Musashino-shi, Tokyo
Established June 2019 Capital 5,000,000 yen Representative Satoshi Morinaga Business description Ghost restaurant / restaurant business, apparel sales / advertising business, system development business