-Launch of a new eco bag "Just be yourself" with a message to support women-
RICCI EVERYDAY Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; Representative Director: Ritsue Nakamoto, Chitsu Nakamoto), which runs the fashion brand “ RICCI EVERYDAY '' (Ritchie Everyday) from Uganda, is established by the United Nations on March 8 In commemoration of International Women's Day, the first International Women's Day Memorial Week (hereinafter “Commemorative Week”) will be held from March 8 (Sun) to March 15 (Sun). In addition, along with the commemorative week, the new eco bag "Just be yourself" with a message to support women will be on sale from March 8 (Sun). In addition, customers who visit during the International Women's Day Commemorative Week will receive a mimosa flower known as the symbol of International Women's Day.
“RICCI EVERYDAY” is a Uganda fashion that offers bags, travel goods, and apparel that combine not only design but also functionality with the use of exceptionally colorful and playful fabrics among the rich variety of African prints. It is a brand. All products are hand-manufactured in Uganda's directly-managed workshops, which foster their confidence and pride by aggressively employing women who are often marginalized, including single mothers. Aiming for that.
■ Commemorative Week Overview
The International Women's Day on March 8 was enacted by the United Nations to promote women's rights and participation in political and economic areas.
“RICCI EVERYDAY,” a vision of “Achieving a world where women around the world can realize their potential and live with will and pride,” is the theme of “RICCI EVERYDAY”. I want to support a new way of life.
On March 8th, RICCI EVERYDAY Official Instagram will deliver a live crosstalk show “Our Empowerment Story” by COO Chizu Nakamoto. We hope that you can enjoy the live distribution to prevent the spread of the new coronavirus, but you can also participate in a talk show held at the RICCI EVERYDAY The Hill, a directly managed store in Japan. At the same time, special exhibitions related to the commemorative week will be held at directly managed stores and on the corporate site.
【Implementation period】
March 8 (Sun)-March 15 (Sun)
[Place]
RICCI EVERYDAY The Hill, a directly managed store in Japan
Address: ROOB2 2F C, 24-1 Sarugakucho, Shibuya-ku, Tokyo 150-0033
Business hours: 11: 00-19: 00
■ Crosstalk Show Overview "Our Empowerment Story"
【Overview】
・ Schedule: March 8 (Sun) 11: 00-12: 30
・ Participation fee: Free ・ Participation method: Live distribution on RICCI EVERYDAY official Instagram,
Or participate in the directly managed store "RICCI EVERYDAY The Hill". Instagram account: https://www.instagram.com/riccieveryday/
・ Venue: "RICCI EVERYDAY The Hill" in Japan
24F ROOB2, 2nd floor C, Sarugakucho, Shibuya-ku, Tokyo
【Speakers】
・ RICCI EVERYDAY Representative Director COO
Chika Nakamoto
He longed for the late High Commissioner for Refugees, Sadako Ogata, and majored in international politics at a graduate school in order to be involved in solving refugee and conflict issues in the future. After graduating, joined the international agricultural NGO after working at a Japanese bank and was stationed in Uganda. He founded RICCI EVERYDAY in 2015 with Uganda's single mothers who met at that time and his mother, Ritsue, who lives in Japan. He is the representative of a Japanese company and a local company, and lives between Uganda and Japan.
・ CEO of RICCI EVERYDAY
Ritsue Nakamoto
She was a full-time housewife for many years, but she was invited by her daughter, Chitsu, who lives in Uganda. At the age of 59, she became the CEO of "RICCI EVERYDAY" in Japan. Currently, he takes over domestic sales and travels around the country with department store pop-ups and various events. We are enjoying the second life.
・ Manager of RICCI EVERYDAY The Hill, a directly managed store in Japan
Ikuyo Sasaki
Originally one of the "RICCI EVERYDAY" customers, he joined as Nakamoto's first staff when he opened a directly managed store in Japan and joined as the first staff member of "RICCI EVERYDAY". He is a paramedic qualifier and has been practicing parallel careers, including working as a lecturer on paramedics on weekends.
■ Outline of a new eco bag with a message "Just be yourself"
The message "Just be yourself" was printed on a colorful African print with the wish of "all women shine as they are".
Through “Just be yourself,” we want to create opportunities for everyone to think and act about “the difficulty of living a woman,” and to express their personality and encourage women to shine brightly.
[Sale start date]
March 8 (Sun)
【Selling price】
2,800 yen (excluding tax)
[Sales location]
RICCI EVERYDAY The Hill, a directly managed store in Japan
Address: ROOB2 2F C, 24-1 Sarugakucho, Shibuya-ku, Tokyo 150-0033
Business hours: 11: 00-19: 00
■ About "RICCI EVERYDAY"
"RICCI EVERYDAY" plans and sells bags, travel goods, and apparel that combine not only design but also functionality, using exceptionally colorful and playful fabrics, even in a wide variety of African prints. The price range is around 10,000 yen, targeting women with high sensitivities who love traveling in their thirties and live with a commitment to fashion.In addition to a directly managed store in Japan opened in May 2019, major department stores nationwide And sold at select shops and online stores.
・ Ricci Everday The Hill
OB150-0033 24-1, Sarakucho, Shibuya-ku, Tokyo ROOB2 2nd floor C
(4 minutes on foot from Tokyu Toyoko Line “ Daikanyama Station '' central ticket gate)
Business hours: 11: 00-19: 00
No regular holiday
・ Department store sales results: Shizuoka Isetan, Isetan Shinjuku, Sogo / Seibu Group, Takashimaya Group, Daimaru Sapporo Store, Osaka Abeno Harukas Kintetsu Main Store, etc.
・ Brand site URL: http://www.riccieveryday.com/
・ Online store URL: https://riccieveryday.stores.jp/
■ RICCI EVERYDAY Representative Director COO
rebeccakello Ltd Managing Director
Chizu Nakamoto Profile
Born in Shizuoka Prefecture in 1984. After graduating from Graduate School of Hitotsubashi University, worked at a Japanese bank for corporate sales. Later, he joined an international agricultural NGO and was stationed in Kampala, the capital of Uganda. Together with the women I met at that time and my mother living in Japan, I founded "RICCI EVERYDAY", which plans, manufactures and sells bags, travel goods and apparel using colorful and playful African cloth. Opened a Japanese subsidiary in 2015 and a local subsidiary and directly managed store in Kampala in 2016. Opened a directly managed store in Japan in Daikanyama in 2019.
November 2016 First Prize of the Japan-Africa Entrepreneurship Support Initiative
September 2017 The 5th Global Grand Prize International Entrepreneur Award Grand Prize
November 2017 Japan Innovator Award 2017 Special Award
November 2017 Received the 6th DBJ Women's New Business Plan Competition Business Encouragement Award
January 2018 CHIVAS VENTURE 2018 Japan National Team's theme is "How can a region that has experienced conflicts become a place to survive the past and continue to generate happiness?"
■ About RICCI EVERYDAY Co., Ltd.・ Company name: RICCI EVERYDAY Co., Ltd.
・ Representative: Ritsue Nakamoto, Chitsu Nakamoto ・ Location: 1-57-7 Anzai, Aoi-ku, Shizuoka-shi, Shizuoka
・ Founding: August 2015