I'm moving to Sapporo this spring.
Jewelry shop "cui-cui" opens its first store in Hokkaido, holding a limited-time pop-up event at Sapporo Stellar Place.
A special month featuring web-exclusive jewelry, limited-edition colors, one-of-a-kind vintage pieces, and Disney collections that you can only find here. A novelty fair will also be held. Period: April 24th (Fri) – May 25th (Mon)
Colors Co., Ltd. (Headquarters: Kofu City, Yamanashi Prefecture, Representative Director: Kentaro Ishii, hereinafter referred to as "the Company") will be holding a pop-up store at Sapporo Stellar Place, marking the first time the jewelry brand "cui-cui," which originated from Yamanashi's world-renowned jewelry industry, has opened in Hokkaido.
Celebrating its 16th anniversary this year, the brand operates 11 stores nationwide, primarily in station buildings such as Lumine and Atre. Focusing on jewelry made with natural stones, it is supported by a wide range of customers for its delicate designs that are easy to wear every day and its accessible price range.
A challenge in Sapporo
Through our official online shop, we have connected with customers all over Japan. Hokkaido, in particular, ranks among the top in terms of the number of purchases, and we have received many requests from customers who want to see our products in person. With this in mind, we have decided to hold a one-month limited-time pop-up shop in Sapporo, the northernmost city of Japan, to directly share the world of our brand with you.
Period: April 24th (Fri) – May 25th (Mon)
Location: Sapporo Stellar Place Center, 3rd Floor
Using K10 and K18 materials, we offer a wide range of products at prices starting from under 10,000 yen, catering to a broad customer base.
Grrr
The excitement and sparkling feelings we felt as children. Now that we're adults, we want to enjoy our "likes" more freely. These web-exclusive jewelry pieces embody a heart-pounding cuteness and a touch of strength.
During this period, we will be selling a limited quantity of Stella Place exclusive colors from our popular Bear series.
[Stella Place Exclusive Colors] Peridot, Blue Topaz, Smoky Quartz / Comes in a Grrr exclusive box.
A new form of jewelry to enjoy with vintage.
cui-cui's delicate jewelry is paired with vintage items that have stood the test of time. Vintage items that we felt were "quintessentially cui-cui" have been selected, and by combining items with different backgrounds, a more free and profound styling is created.
One-of-a-kind vintage pieces and cui-cui items that complement everyday life.
We will propose these combinations from a unique perspective only available at this pop-up store.
DISNEY COLLECTION
We are launching our first ever Disney Collection as cui-cui. All items are made to order, and we will create jewelry tailored to your preferences.
In addition to Mickey Mouse motifs using opal, the collection features delicate K10 gold jewelry that captures the world of Disney stories, including Lumiere and Mrs. Potts from "Beauty and the Beast," and the apple from "Snow White." We offer sophisticated Disney jewelry for adults that can be subtly incorporated into everyday life.
Many limited-time pop-up events will be held.
POPUP Limited Novelty Gift
During the event period, customers who spend above a certain amount will receive an original novelty item exclusive to the Sapporo POPUP.
We have special items available that you can only get here.
*Limited quantities available, while supplies last.
Jewelry that begins with "choosing"
At the venue, a wide variety of natural gemstones are available, and a custom order service is offered where you can choose your favorite stone and have it made into a ring or bracelet. You can create your own unique piece of jewelry from among the natural stones, each with its own distinct character.
You can experience the special feeling of owning a one-of-a-kind item, as well as the joy of choosing it yourself.
We are offering a "Pair Discount" for couples to enjoy together.
We are offering a "Pair Discount" of 5% off for customers who visit our store with a friend or family member and make a purchase at the same time. Enjoy the time spent choosing together and select jewelry that suits each of you.
Enjoy choosing jewelry that reflects your individual style and personality.
"Bringing jewelry closer to you, and making good quality items last longer" – cui-cui's philosophy
At cui-cui, we envision jewelry as a kind of "amulet" that accompanies you every day, something that always watches over you through good times and bad, and something that makes you feel a little more positive when you wear it.
cui-cui was created with the hope that people who don't usually frequent jewelry shops will feel more like casually dropping into a general store and discover a new perspective on jewelry, such as, "Wow, wearing jewelry can really change your mood," or "Layering delicate pieces of jewelry like this creates so many different looks."
Brand and price are irrelevant; the moment you put on any piece of jewelry, a story begins with that person, and when it's passed down, it can weave a new story into the existing one.
-If you go there, you're sure to encounter something.-
May those feelings never change.
Event Overview
Date: April 24th (Friday) – May 25th (Monday), 2026
Opening hours: 10:00 – 20:00
Location: 3rd Floor (Event Space) of Sapporo Stellar Place Center, 2-chome, Kita 5-jo Nishi, Chuo-ku, Sapporo, Hokkaido 060-0005, Japan
Official website: https://cui-cui.co.jp/
Official ONLINE STORE: https://cui-cui-onlineshop.com/
Instagram: https://www.instagram.com/cuicui.jp/
PRESS information: https://cui-cui-onlineshop.com/user_data/press
Colors Co., Ltd. ▶Press Release