Survey Research Center Co., Ltd. (Headquarters: Arakawa-ku, Tokyo) conducted a survey on evacuation behaviors of foreign travelers visiting Japan during the Hokkaido Eastern Earthquake.
■ Background of the survey
At the time of the "Hokkaido Ball Eastern Earthquake" (maximum seismic intensity 7) occurred around 3:08 on September 6, 2018, the visiting foreign tourists staying in Hokkaido at that time "What action did you take" What was the embarrassment in evacuation? ", And conducted a survey with the aim of searching for information dissemination methods at the time of disaster and the way of receiving environments for foreign travelers visiting Japan that are expected to increase further Did.
※ Independent survey on disasters related to foreigners in the past
June 29, 2018 "Survey on Evacuation Behaviors of Foreign Travelers Visiting Japan in the Northern Osaka Earthquake"
https://www.surece.co.jp/research/2441/
April 27, 2016 "Study on evacuation behavior of foreign travelers visiting Japan during the Kumamoto earthquake"
https://www.surece.co.jp/research/1782/
Summary of the survey
· Survey point: Hokkaido Tourist Information Center Sapporo Tanukichi (Investigation cooperation: JTB Corporation)
· Survey target: Foreign tourists visiting Japan who stayed in Hokkaido on September 6, 2018
· Survey method: Interview interview survey using questionnaires by foreign researchers
· Survey contents: Behavior at the time of earthquake occurrence / About evacuation guidance of accommodation facility / What was troubled at the time of earthquake occurrence
· Effective response: 185 samples
· Survey date: September 8 (Sat), 9 (Sun) in 2018
[Country of Citizenship]
[Arrangement of travel]
Summary of the survey results
▼ How did you think when an earthquake occurred
About 40% of "I felt my danger" and "I was concerned about future earthquakes"
· About what I thought at the time of the earthquake, 45.4% said that "I felt dangerous" and 38.9% "I was concerned about the occurrence of the future earthquake", about 40%, followed by "concerning the travel schedule It is 35.7% "It was.
[What I thought at the time of the earthquake]
▼ Behavior after the earthquake subsides
After the earthquake subsided it stayed there and gathered information via "Internet" and "SNS"
· After the earthquake has subsided, "I tried to obtain information on the Internet and SNS" "I saw the situation on the spot" "I got in touch with my family and friends on Facebook, LINE etc on the Internet, e-mail, SNS etc. "It is high, and after the earthquake subsided, people can see how they stayed on the spot while collecting information and confirming their safety through" Internet "," SNS ", etc.
[Behavior after the earthquake subsides]
Information useful for evacuation and travel process
In the place where real-time information is obtained, the "employee at the accommodation" is the top, the human information is important
· Those who were frequently involved in obtaining information such as evacuation and travel process were "Tour operator" (30.3%) "Tour conductor" (25.4%), and because there was a blackout, "human information" Became the main.
· Below, "Writing SNS etc. in foreigners in Japan" (23.8%), "WEB site of home country" (22.7%), "People who can accompany Japanese in accompanying" (17.3%), "Japanese television · Radio "(16.8%) etc. continued, and the occurrence time was 3 am and midnight, it is thought that there were many who confirmed to the employee of the accommodation and the tour conductor, affected by the hotel. In addition, it seems that it tried to use other foreign sources in Japan as well as WEB site of home country, information maker who can speak Japanese, and information sources and methods easy to understand words.
[Useful Information]
▼ Problems when earthquake occurred
Items related to "blackout" are the top, but lack of language support is also a subject
· What was troubled at the time of the earthquake was "The information could not be obtained due to a power outage", "The charging of the smartphone was difficult with a power outage" (67.0%) and the answer concerning the blackout was the most frequent. In addition, due to the unexpected situation caused by the earthquake, "Respondents' lack of supplies at convenience stores and supermarkets" (46.5%) also responded a lot.
· Concerned about the future itinerary changes such as "The schedule of everything goes wrong and a lot of burden has occurred" (37.3%) and "I could not predict what the future schedule will be like" due to the disruption of the transportation , "I did not understand the words and I did not know where to go" (29.2%), which is a problem related to languages.
[Problems in case of earthquake]
▼ We will respond when an earthquake occurs
"Providing a charging point etc." is required, but also wish to improve language response capability
· In response to the earthquake, we would like to request "Provide charging points etc" (50.8%), especially "I would like you to enrich the information center" (42.2%), and then "Distribute manual of mother tongue I want you "(38.4%).
[Correspondence desired when earthquake occurs]
▼ presence or absence of "induction of evacuation directions" at accommodation facilities during stay and "understanding"
38.1% answered that evacuation was induced in the accommodation facilities that stayed at the time of earthquake occurrence,
· For the evacuation guidance at the accommodation facility at the time of the earthquake occurrence, "evacuation guided and understandable" (25.8%), "evacuation induced but not understood in Japanese" (12.3%), The answer that evacuation was induced is 38.1% in total. About 70% of them answered "I understood", but about 30% answered "I could not understand".
· About half of the respondents indicated that there was no evacuation guidance.
※ The choices are "I evacuated themselves without evacuation guidance", but as far as the answers to [the place where they evacuated after the earthquake occurred], the proportion of taking evacuation action actually is low, about 65% of the total is " I did not evacuate. "
[Evacuation guidance at accommodation]
[Places evacuated after earthquake occurred]
▼ Explanation about "evacuation" at arrival of accommodation during stay
About 70% of the advance notes on evacuation at the arrival of the accommodation "was not"
· With regard to the existence of prior explanation about evacuation at the arrival of the accommodation facilities, 67.5% were "not there" and 19.6% were "there was".
[Presence or absence of evacuation on arrival of accommodation]
▼ Were you able to act smoothly if there was explanation about "evacuation" in the accommodation facility during your stay in advance
Half of the percentage thinking that "evacuated smoothly if there was prior explanation"
· Of those who answered "No" or "I do not know" beforehand explanation of evacuation at the arrival of the accommodation, 46.2% answered smoothly action "I think that it was possible" if it had been explained before, "Maybe When thinking "(40.8%) together, nearly 90% of travelers seem to feel the necessity of prior explanation.
[Have you been able to act smoothly with prior explanation]
▼ Recognition that Japan is a country with many earthquakes
More than 90% of people recognize that Japan is a country with many earthquakes
· For Japan, as many countries as 80.5% say "I knew" that the country was a country with many earthquakes, more than 90% of foreign tourists visiting Japan, including "well understood" (11.9%), Japan has come to Japan after recognizing that there are many earthquakes.
[Recognition that Japan is a country with many earthquakes]
▼ Future visit to Japan after this earthquake experience
More than 70% "I want to come back to Japan"
· After experiencing this earthquake and asking future visit to Japan, more than 70% think that "I want to come back to Japan" (73.5%).
[Future visit to Japan after earthquake experience]
▼ How will you talk about the earthquake this time when you return to your home country
In addition to "fear of earthquakes" and "blackouts", "there was no confusion" and "the wonderfulness of Japanese correspondence"
· When I returned to my home country, the content that I talked about this earthquake was the largest, 44.3%, both "the magnitude of the earthquake shaking and fear" and "the trouble with the blackout".
Other concerning Japanese counterparts in times of disasters such as "There were no major disruptions despite major disasters" (41.6%) and "the wonderfulness of Japanese correspondence" (40.5%) were also raised.
[Content to talk about this earthquake after returning home]
■ Survey Research Center Company Profile
Company name: Survey Research Center Inc.
Location: Nishi-Niigori Arakawa-ku, Tokyo 2 – chome 40 No. 10
Established: February 1975 (Showa 50)
Capital: 60 million yen
Annual sales: 6.6 billion yen (FY2007)
Representative: Masaki Fujisawa, Representative Director
Ken Nagao, Representative Director and Vice President
Representative Director Toshiyuki Ishikawa Vice President
Number of Employees: 231 Employees, 429 Contracting Staff Total 660 (as of March 1, 1990)
Business office: Tokyo (head office), Hokkaido, North Tohoku, Tohoku, Shizuoka, Nagoya, Osaka, Okayama, Hiroshima, Shikoku,
Kyushu, South Kyushu, Okinawa
Affiliated organization: Japan Public Opinion Association
Japan Marketing Research Association (JMRA)
Japan Disaster Information Society
Japan Disaster Reconstruction Association etc.
Others: ISO 9001 certification acquired (June 2000)
Privacy Mark grant approval (December 2000)
Acquired ISO 20252 certification (October 2010)
ISO 27001 certification acquired (November 2015) *
※ Certification classification and authentication range:
Planning and provision of Internet research service conducted by MR Department
Planning and providing public opinion and market research services conducted by the national network department
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● The information stated in the press release presents at the time of the announcement date.
● For other survey results, please visit our website.
http://www.surece.co.jp/research/