Lemon Sour festival mobilizing more than 5,000 people, finally from Tokyo to the whole country
The Lemon Sour Festival Executive Committee will hold “Lemon Sour Festival 2018” in 7 cities nationwide. We are planning to hold in Osaka, Sendai, Nagoya, Sapporo, Fukuoka and Yokohama starting with Kabukicho Sines City Square from 5th (Thu) to 7th (Saturday) from April 5th.
This event was a large-scale dining event specialized in Japan’s first lemon sour *, was held for the first time in Nakameguro Nakameguroku in 2017. Started with the idea that more people would like to know the appeal of lemon sourca, which is popular with young people. Enjoy a wide variety of lemon sour, such as lemon sour, cooked with a variety of lemon sour, including not only the original “lemon sour” of leek with shellfish shochu and lemon but also frozen lemon or lemon syrup in syrup It is an event. Last year, despite the bad weather due to the influence of the typhoon, we mobilized 5,208 people in 2 days, and provided 6,679 cups of lemon sour in total.
In 2018, we are preparing events that are increasingly power-up in seven cities nationwide to further convey the charm of lemon sour, so we look forward to your participation.
※ A lot of food and beverage stores gather, and the alcohol menu is specialized only for lemon sourcing. The eating and drinking event in the public space is the first in Japan. (Investigation committee investigation)
<Outline of Lemon Sour Festival as a whole>
| ■ Event name | Lemon Sour Festival 2018 |
|---|---|
| The venue | Sapporo (Sapporo City Kita 3 Square), Fukuoka (Canal City Hakata), Yokohama (Yokohama), Tokyo (Kabuki-cho Sine City Square), Osaka (Minato-cho River Place), Sendai (Sun Mall Ichibancho Shopping Street), Nagoya Red brick warehouse event square) |
| Admission fee | Free (food and beverage is not included) |
| Organizer | Lemon Sour Festival Executive Committee |
| Co-organized | NOMOOO |
| ■ Special sponsorship | Takara Shuzo Co., Ltd. |
| ■ Official website | http://lemonsourfes.jp/ |
| ■ Inquiries | info@lemonsourfes.jp.jp |
| ■ Official Instagram Account | @ lemonsourfes |
<2017 Election Food Keyword “Lemon Sour” is elected! Only winning in the liquor category>
“Lemon Sour” was selected as a “food service keyword” symbolizing what kind of year it was from the food service established by the food service industry press conference and what kind of topics were talked about. Other awards keywords are “low sugar menu, no-show, M & A, grosalant, delivery agency service”, it is the only award from the liquor category.
It is cited as a reason for winning that the sticking production lemon, frozen lemon itself and using instead of ice to stimulate consumers’ willingness to buy and create a new boom of alcohol menu . It was reevaluated as alcohol menu following high ball.
<The state of the event in 2017 & the number of official visitors>
First day
Friday, October 20 (Weather) Weather: rain time: 11: 00-20: 00
Number of visitors: 1,782 people Number of lemon sourw served: 2,688 cups
the 2nd day
Saturday, October 21 (Weather) Weather: rain time: 11: 00-20: 00
Number of visitors: 3,426 people Lemon Sourn provided: 3,991 cups
Last day
October 22 (Sunday) ※ Canceled due to Typhoon 21 approach
TOTAL
Total number of visitors: 5,208 people Number of cups served with lemon sour: Total 6,679 cups
<Lemon Sour Festival Special Supporter Profile>
Hot Pepper Gourmet Food Service Research Institute Research Institute Senior Researcher Mari Ariki (Obiki Mari)
As a senior researcher at the Hot Pepper Gourmet Food Service Research Institute, as a representative of Recruit Lifestyle Okinawa, we aim to create a restaurant culture and create even more eating opportunities by sending food trends and food culture.
Over 300 daily breakfast of its own. Genres range from stand-up to high-end shops. My hobby is triathlon. I can eat as much as five meals a day with gastrointestinal strength.
【comment】
“Lemon Sour” is attracting attention mainly to young people. “Hot Pepper Gourmet Food Outreach Research Institute” examined, 26.4% of drinkers. In other words, about 1 in 4 people support “I prefer to drink lemon sour”.
We analyze that there are three major reasons why the “lemon sour boom” is occurring. First, lemon sourse is basically based on Kaoru shochu, so it is low sugar. In addition, it can supply vitamins with lemon, so there is a healthy image. The second one is “Showa boom”. In the recent years, a tavern with a “Showa-like” atmosphere including Yokocho is popular, but attention is also gaining attention on lemon sour drinks that are being drunk there. For young people, as well as middle-aged and elderly people who feel “Showa-nostalgic”, “Showa = unusual” is. And the third is the emergence of evolutionary lemon sour. Numerous evolved lemon sours have emerged that are distinctive of raw materials such as pesticides, grinding down the whole frozen lemon, features visuals such as cutting and serving. I believe that such evolutionary lemon sourwashing SNS was the reason why lemon sourd spread among young people.
Lemon Sour awarded at “Food Eating Award”, we anticipate that the lemon sour boom will become more full-scale this year. Even the evolution of lemon sour is outstanding! Also I am looking forward to the confrontation of the original Lemon Sour VS VS evolutionary lemon sour.
Thus, it is still great if young people can throw away a bottle of sake from young people by making sake become a boom among young people!
<Event schedule overview>
| ■ Event name | Lemon Sour Festival 2018 in Tokyo |
|---|---|
| Date | April 5 th (Thu) – 7 th (Sat) |
| Holding time | First day 1500-2000 <1930 LO> Day 2 1100 – 2000 <1930 LO> Last day 1100 – 1800 <1730 LO> |
| Venue | Kabukicho-cho Sine City square (1-chome Kabukicho-shi, Shinjuku-ku, 160-0021, Tokyo) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 7 stores scheduled |
| ■ Access | 2 minutes on foot from Seibu Shinjuku Line “Seibu Shinjuku Station” South Exit |
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| ■ Event name | Lemon Sour Festival 2018 in Osaka |
|---|---|
| Date | May 10 th – 2018 (Saturday) |
| Holding time | First day 15: 00 ~ 20: 00 <19: 30 LO> Day 2 11: 00 ~ 20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Minatomachi River Place (3-1, Minatocho Naniwa-ku, Osaka-shi, Osaka prefecture 556-0017) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 7 stores scheduled |
| ■ Access | The subway “Namba Station” Exit 26 – B immediately |
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| ■ Event name | Lemon Sour Festival 2018 in Sendai |
|---|---|
| Date | June 1 – Friday, June 2, 2018 (Saturday) |
| Holding time | First day 16: 00 ~ 20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Sun Mall Ichibancho Shopping Street (2 – 5 Ichibancho Aoba – Ku Sendai – shi, Miyagi Prefecture 980-0811) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 5 stores scheduled |
| ■ Access | Subway Tozai Line “Aoba-ku Ichibancho Station” Immediately |
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| ■ Event name | Lemon Sour Festival 2018 in Nagoya |
|---|---|
| Date | June 15 – Friday, Sunday, June 16, 2018 |
| Holding time | First day 16: 00-20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Nayabashi (Nakamura Ward, Nagoya-ku Nagoya-shi, Aichi Prefecture 450-0002 Nagoya 5 – chome 24) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 5 stores scheduled |
| ■ Access | Subway Higashiyama Line · Tsurumai Line “Fushimi Station” Exit No. 7 7 mins Walk to the West |
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| ■ Event name | Lemon Sour Festival 2018 in Sapporo |
|---|---|
| Date | July 6 th (Fri) – 7 th (Sat) in 2018 |
| Holding time | First day 16: 00 ~ 20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Sapporo City Kita 3 Square (4 – chome North 2 West, Chuo – ku, Sapporo, Hokkaido 060-0002) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 5 stores scheduled |
| ■ Access | 7-minute walk from Subway Namboku Line “Sapporo Station” |
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| ■ Event name | Lemon Sour Festival 2018 in Fukuoka |
|---|---|
| Date | Friday 27th – 28th Saturday, July 2018 |
| Holding time | First day 16: 00 ~ 20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Canal City Hakata (Sumiyoshi 1-chome, Hakata-ku, Fukuoka City Fukuoka prefecture 812-0018) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 5 stores scheduled |
| ■ Access | 7-minute walk from Exit 5 of the subway airport “Gion station” |
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| ■ Event name | Lemon Sour Festival 2018 in Yokohama |
|---|---|
| Date | August 18 (Sat) – 19 (Sun) in 2018 |
| Holding time | First day 16: 00 ~ 20: 00 <19: 30 LO> Last day 11: 00 ~ 18: 00 <17: 30 LO> |
| Venue | Yokohama Red Brick Warehouse Event Square (1-1-1 Shinko, Naka-ku, Yokohama-shi, Kanagawa Prefecture 231-0001) |
| Admission fee | Free (food and beverage is not included) |
| ■ Number of store openings | 5 stores scheduled |
| ■ Access | Approximately 6 minutes on foot from Minato Mirai Line “Maju Dogo station” or “Nihon Odori Station” About 15 minutes on foot from the JR Negishi line · subway “Sakuragicho station” via the train road |
※ The detailed area of each venue, the date and time, the number of store openings etc may be changed.
<List of opening of Tokyo venue>
Alphabetical order